Retail TouchPoints

JULY 21, 2023

We’ve all sat and watched the local news in awe at winners standing in front of local gas stations with an oversized check. The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. For players, the questions arise: How did they manage to win?

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Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. With some websites starting to block third-party cookies, targeting ads effectively is becoming a near-impossible challenge.

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Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago.

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Retail TouchPoints

FEBRUARY 23, 2021

In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

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Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

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Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Retail Focus

SEPTEMBER 14, 2023

The first is that people are less trusting than they used to be, particularly in governments, institutions and the media, particularly since the pandemic when the public was at its most vulnerable and dependent. The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

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Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

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Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

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Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. Running until 29 October, the online giant’s adverts highlight the expansion of the range since its initial launch in 2021 – at the same time that Amazon opened its first Fresh store in the UK.

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Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. However, these opportunities don’t lie with the digital platforms and destinations being crafted — users’ behaviors and actions are the pot of gold at the end of the metaverse rainbow. Contextual’ Versus ‘Additive’ Advertising.

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Inside Retail

SEPTEMBER 15, 2021

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. The product promotion process can seem daunting, of course. This can be accomplished through various means such as promotional offers, targeted advertising, and strategic partnerships.

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Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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A1 Retail

OCTOBER 12, 2023

Available at Amazon Fresh in store and online, as well as through Amazon.co.uk , the brand’s mission is to give shoppers gobsmacking quality and outstanding value. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts.

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Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

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Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Retail TouchPoints

JUNE 9, 2023

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. When that happens, a retailer becomes the consumer’s choice, or at least one of the top choices. They promoted value on home goods, and consumers also thought “They probably have the stuff I want.” Why do you think that is?

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Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

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Retail Gazette

APRIL 10, 2024

M&S has been caught using a bottle of wine from Aldi to promote garden furniture on its website. The discounter, which has been sued twice by M&S over its copycat products , took to x – formerly Twitter – to poke fun at the fashion and home retailer for placing its £7.49

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Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Retail TouchPoints

NOVEMBER 18, 2020

“Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers,” said Jorge Vallejot, Technology Director at Grupo Éxito in a statement. With this renewal, we look forward to continuing to benefit from DemandTec throughout COVID and beyond.”.

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Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

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Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Retail TouchPoints

SEPTEMBER 1, 2022

The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% Eric Sheinkop: The fact that 87% of people said this says to me that people are aware of the extent of this problem. of all U.S. Influence is about awareness, not education.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. WHO’s target is to increase the global rate of exclusive breastfeeding to at least 50 per cent by 2025.

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Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

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A1 Retail

SEPTEMBER 20, 2023

By Henrik Hansen, Business Development Manager, EDO at Samsung Electronics Europe As electric vehicle (EV) ownership increases and as we drive towards a sustainable future, more and more vehicle charging stations are popping up across Europe. Often strategically located near shopping malls, petrol stations and retail parks.

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Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

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Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

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Retail TouchPoints

MARCH 1, 2023

There are some different creative tactics that cash businesses like lotteries can incorporate into their digital marketing efforts to interact with customers and build interest to drive sales at the right moment. adults purchases a lottery ticket at least once annually — and one in eight buys one at least once a week.

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Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted at Good Food Holdings’ Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead. Image courtesy Instacart.

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Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

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