Retail Bound

MARCH 19, 2024

Are you planning to exhibit at a trade show in 2024? After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. Exhibitors should be aware of their competition When exhibiting at trade shows, it is important to be aware of your competition.

ATS 52

ATS Promotions Target Market Planning 52

Inside Retail

APRIL 8, 2024

At the time, Jan Logan, the founder of the eponymous jewellery brand, was in her 50s and had already lived a full life in rural NSW with her husband and three sons. My first exhibition was at the Moree Women’s Club which was very successful. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Planning Marketing 130

Inside Retail

MARCH 17, 2024

At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. he continued.

Wholesale 130

Wholesale Markdowns Fast Fashion Promotions 130

Inside Retail

APRIL 19, 2023

Late one morning in mid-April, at the beginning of the Thai New Year celebrations, I walked into the lobby of my condo building and held the door open for a young woman who was muttering to herself and looking ruefully at her iPhone, which she was desperately, and unsuccessfully, trying to restart. million visitors. trillion baht.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. Bowden believes that this can present a conundrum for retailers, especially when sustainability can be at odds with lower price. JB Hi-Fi’s sales grew by 9.1

Promotions 246

Promotions Consumer Target Market Marketing 246

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Inventory Management 146

Wiser

AUGUST 31, 2017

percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6 While at the end of the day the retailer earns the same margin, with proper planning, BOGO sales can help retailers sell more inventory faster, and boost sales. By only advertising to your target market, you can save advertising dollars and time.

Promotions 149

Promotions Advertising Target Market Consumer 149

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

Customer Experience 270

Customer Experience Target Market Marketing Management 270

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). And even if you have first-party data, it’s hard to reach relevant audiences at scale. Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail Focus

APRIL 1, 2022

This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. At the end of the day, everyone enjoys receiving presents – even small ones. In addition, gifts act as a fantastic promotional tool because the people who use them are consistently exposed to your brand name and logo.

Promotions 130

Promotions Target Market Shopping Marketing 130

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. Just look at the ‘digital first’ brands such as Alibaba , Amazon , Apple , and Google that are investing more in physical retail.

Sporting Goods 264

Sporting Goods Accounting Promotions Consumer 264

Theatro

MARCH 11, 2024

Simply put, it enables machines to engage with humans in a more intuitive manner, adept at handling casual conversations and answering basic queries. In terms of safety, Generative AI can generate clear guidelines and interactive training materials, promoting a secure working environment.

Target Market 97

Target Market Promotions Shopping Marketing 97

Retail Bound

FEBRUARY 20, 2024

Understand Your Target Market Knowing your target market is essential in pricing your product successfully. You need to understand their spending habits, income levels, and perceived value of similar products in the market. Keep pricing at the forefront of your business strategy and watch your new product soar!

Target Market 52

Target Market Accounting Wholesale Marketing 52

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Inside Retail

MARCH 14, 2024

“Our minimum orders were around 10,000 units for us internally, which was really scary and big at the time.” Teaming up with a retailer if you have the right margin will help you hit that first milestone within your business of covering your costs, allowing you to keep on promoting and going.”

Marketing 130

Marketing Target Market Wholesale Beauty and Health 130

Retail Bound

FEBRUARY 21, 2023

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Also, does the target market have access to retailers who carry products like yours? If so, you’ll need to factor in the costs associated with stocking and promotion.

Target Market 52

Target Market Promotions Shipping Marketing 52

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. Catalog Intelligence: Compare your catalog to the competition at the SKU-level with a configurable dashboard.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Retail Bound

JUNE 27, 2023

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Step 4: Pricing & Promotion Strategy The fourth strategy is honing your pricing and promotion strategies.

Fulfillment 52

Fulfillment Target Market Payment Services Promotions 52

Retail TouchPoints

AUGUST 17, 2021

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Mike Anthony

JULY 26, 2022

Whichever way you look at it, e-commerce is taking sales, and that means that stores will become less productive as sales channels. And before you fire back at me some survey that says that ‘70% of Generation Z like to go to stores for an enhanced retail experience’ – read this – and then have a think. It’s about marketing value.

Marketing 264

Marketing Promotions Target Market Shopping 264

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Small Biz Trends

DECEMBER 23, 2022

READ MORE: Top Tips for a Great Small Business Marketing Plan (INFOGRAPHIC). What to Include in Your Marketing Plan and How to Create One. Now that you understand the benefits of having a one-page marketing plan, let’s take a closer look at what should be included in your marketing plan. Mission Statement.

Planning 136

Planning Marketing Promotions Target Market 136

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Customer Experience 130

Customer Experience Checkout Target Market Marketing 130

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Wiser

FEBRUARY 21, 2024

Marketing initiatives can thus be crafted to appeal to the unique preferences of full-price shoppers versus discount-driven consumers, elegantly avoiding the pitfalls of broad discount strategies. Optimize Assortment and Inventory Levels : Gain real-time insights into product performance across various retail channels.

Inventory Management 78

Inventory Management Retail Trends Consumer Promotions 78

Wiser

MARCH 7, 2024

The customer journey is a primary focus, with efforts aimed at enhancing it through strategic technology integration. A strategic decision, endorsed by the company’s CEO, ensures pricing transparency and uniformity across all stores, with occasional digital-only promotions being the exception.

Customer Experience 78

Customer Experience Inventory Management Promotions Management 78

Inside Retail

SEPTEMBER 15, 2021

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. For example, if your ad features four friends enjoying a few drinks at a bar, why not include one friend that has a disability?

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Explosive sales growth.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Retail TouchPoints

OCTOBER 13, 2020

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. If it’s a health and beauty or food and beverage product, were harmful chemicals used at any point in production — and were they tested on animals? Data Shows Us the Way.

Beauty and Health 279

Beauty and Health Shipping Target Market Consumer 279

Small Biz Trends

JUNE 7, 2022

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. Vegan Ice Cream Vendor. Vegan Food Caterer. Vegan Clothing Business.

Beauty and Health 111

Beauty and Health Boutique Promotions Wholesale 111

Wiser

AUGUST 17, 2018

According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

OCTOBER 17, 2022

Yusof had to pull the plug this year as the company was operating at a loss. “As This has impacted their customers, with some receiving collections at the wrong time, and the company has to adjust its launch schedules and take care of inventory issues as well. When is the next promotion? We just had our 10.10

Fashion 130

Fashion Promotions Target Market Apparel 130

Rain Pros

APRIL 3, 2024

The primary cause of seasonal sales cycles for retail companies is inconsistent demand for goods and services at different times of the year. You could consider restocking a few months ahead of your usual busy periods to get products at lower costs and boost your profit margins. Here are some ways to maximize slower business seasons.

Planning 52

Planning Promotions Management Inventory Management 52

V Count

FEBRUARY 26, 2024

At the core of maximizing your sales and improving your store’s conversion rate lies continuous monitoring and analysis of your retail performance metrics. Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

At the core of maximizing your sales and improving your store’s conversion rate lies continuous monitoring and analysis of your retail performance metrics. Find Your Target Audience This is where new and innovative technologies come into play and make an impact right away.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52