article thumbnail

How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi. My local store, at least, is entirely humour-free.

article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.

article thumbnail

Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

article thumbnail

Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

article thumbnail

In the fight against fakes, Tod’s unveils ‘digital passport’ for its Di Bag

Inside Retail

We are excited to be part of this transformative journey with Aura Blockchain Consortium,” said Carlo Alberto Beretta, general brand manager at Tod’s. It also has origin and sustainability certifications of raw materials and packaging used for Di Bag. “We

Boutique 130
article thumbnail

Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. However, in a phygital context, the role of the human variable evolves.