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Shein Shoppers can Now Make Returns at Forever 21

Retail TouchPoints

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. Now Shein will have a more permanent presence at Forever 21 via this returns partnerships. stores, powered by Happy Returns. in a statement.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi. My local store, at least, is entirely humour-free.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping.

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A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Luxury Swiss watch brand Piaget opened the doors to its very first standalone store in Sydney earlier this month, at Westfield in Pitt Street Mall. How important is it for the brand to have that direct connection with its customer base? This will be our second boutique in Sydney, but first standalone boutique here.

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JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

Retail TouchPoints

Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase.