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How to inject comedy into the customer experience

Inside Retail

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Customers and the public are becoming more informed about sustainable development, as it has become closely linked to the environment. Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Fashion brands and sustainability.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. For their staff to effectively navigate this new landscape, brands must invest in training and development.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. The in-store shopping experience can never be replaced, but it does need to be improved.