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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. However, in a phygital context, the role of the human variable evolves.

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

Wiser Solutions is a pivotal partner in this journey, offering a suite of tools and insights designed to steer businesses through the complexities of retail maturity at every phase.

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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

“I felt very overwhelmed by the options, and I felt quite underwhelmed by the level of service and the experience,” Kate Casey, co-founder and CEO of The Memo, told Inside Retail about the experience of visiting big-box stores when she was pregnant. What’s a Silverette? Why do you need a breast pump?

Marketing 246
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. In this context, a retailer provides door-to-door delivery services, at additional prices, to customers who are prepared to pay additional fees to have their purchases delivered to their door. Ghalia BOUSTANI.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My For that generation, this,” Hawkins said holding up his cellphone, “is just who they are, and they demand a great experience — they want it now, they want it easy, they want it fast and they want it secure.

Checkout 272