Retail Focus

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

365 Retail

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98

Retail Focus

JANUARY 5, 2024

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. However, in a phygital context, the role of the human variable evolves.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147