Retail Focus

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail Focus

JANUARY 5, 2024

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. Ghalia BOUSTANI.

Customer Experience 148

Customer Experience Supply Chain Management Clienteling Management 148

Retail Focus

AUGUST 10, 2023

Senior Retail Consultant at Univers Retail | Published Author | Visiting Lecturer. Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. The allure of expansion might inadvertently lead to brand dilution.

Kiosk 130

Kiosk Boutique Clienteling Fashion 130

365 Retail

NOVEMBER 28, 2022

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98