Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age
Retail Focus
JANUARY 5, 2024
Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. Ghalia BOUSTANI.
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