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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI, PhD. Acknowledging the power of technology .

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI, PhD. Acknowledging the power of technology .

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. Ghalia BOUSTANI.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Senior Retail Consultant at Univers Retail | Published Author | Visiting Lecturer. Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. The allure of expansion might inadvertently lead to brand dilution.

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