article thumbnail

From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.

article thumbnail

Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI, PhD. Acknowledging the power of technology .

article thumbnail

New brand manager appointed at Mighty Fine Confectionery to inject creativity into the honeycomb manufacturer

Retail Times

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

article thumbnail

Forever 21 Finds New Home at JCPenney

Retail TouchPoints

A new range of Forever 21 fashions has debuted at 100 JCPenney stores across the U.S. Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, EVP and Chief Merchandising Officer at JCPenney in a statement. The brands also share owners.

ATS 299
article thumbnail

Barneys New York Finds a New Home at Forever 21

Retail TouchPoints

But the brands have one very important thing in common — they were both bought out of bankruptcy by brand management firm Authentic Brands Group. for coats — higher than the typical F21 price point, but markedly lower than just about anything available at Barneys back in the day. for a T-shirt to $129.99

article thumbnail

5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. From delays in delivery to running out of stock at critical times, supply chain issues can cause major headaches for small businesses. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently.