ATS Brand Management Clienteling Location 
Retail Focus
NOVEMBER 28, 2022
Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.
Retail Focus
AUGUST 10, 2023
Senior Retail Consultant at Univers Retail | Published Author | Visiting Lecturer. Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. The allure of expansion might inadvertently lead to brand dilution.
365 Retail
NOVEMBER 28, 2022
Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.
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