Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

365 Retail

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. .

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98

Retail Focus

JANUARY 5, 2024

The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. Sales associates must be proficient in both traditional customer service skills and the use of digital tools to enhance the customer experience.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147