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How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi.

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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. appeared first on Retail Focus - Retail Design.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. .

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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In the fight against fakes, Tod’s unveils ‘digital passport’ for its Di Bag

Inside Retail

We are excited to be part of this transformative journey with Aura Blockchain Consortium,” said Carlo Alberto Beretta, general brand manager at Tod’s. It also has origin and sustainability certifications of raw materials and packaging used for Di Bag. “We

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Is it the products it offers or the way it shapes customer experiences? In today’s dynamic market, retailers must adapt and innovate to capture the attention of customers who are constantly seeking novelty and excitement. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid.