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Managing retail touchpoints for a positive customer experience

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Ghalia BOUSTANI, PhD.

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

Wiser Solutions is a pivotal partner in this journey, offering a suite of tools and insights designed to steer businesses through the complexities of retail maturity at every phase.

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Navigating Seasonal Sales Cycles: Maximizing Revenue Opportunities for Small Retail Businesses

Rain Pros

The primary cause of seasonal sales cycles for retail companies is inconsistent demand for goods and services at different times of the year. For instance, over 60% of businesses experience a sales decline in the summer, especially between July and August. These moments are cyclical and usually run throughout the year.