Retail TouchPoints

SEPTEMBER 13, 2021

. “Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 244

Brand Management Customer Experience Management Retail Marketing 244

Retail Focus

JANUARY 5, 2024

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. However, in a phygital context, the role of the human variable evolves.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Retail TouchPoints

SEPTEMBER 22, 2022

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again. Tried on and purchased?

Customer Experience 281

Customer Experience Consumer Shopping Management 281

Retail TouchPoints

MAY 13, 2022

Winners were celebrated at a cocktail reception during the 2022 Retail Innovation Conference & Expo , held May 10-12 at McCormick Place in Chicago, and they will be spotlighted in a special report scheduled to publish in July 2022. Stay tuned to get incredible lessons and insights from these game-changing executives!

Management 284

Management Brand Management Marketing Customer Experience 284

Wiser

MARCH 4, 2024

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

Management 78

Management Brand Management Inventory Management Marketing 78

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My

Checkout 277

Checkout Marketing Fashion Shipping 277

Retail TouchPoints

FEBRUARY 1, 2021

The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”.

Brand Management 243

Brand Management Planning Location Management 243

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail TouchPoints

AUGUST 18, 2020

We saw an opportunity for the brand to relaunch into the U.S. market, providing our community with the affordable, value-driven products they’ve always searched for, now across multiple categories, at a time when value couldn’t be more critical,” said Jared Margolis, Payless CEO in a statement. “We’re

Planning 199

Planning Payment Services Brand Management Location 199

Retail TouchPoints

FEBRUARY 28, 2022

While they may be a little out of their depth in providing fast, commoditized experiences, they’ve been mastering creativity and emotion for the past 100 years. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.

Fulfillment 264

Fulfillment Jewelry Advertising Department Stores 264

Retail Focus

FEBRUARY 9, 2023

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. In this context, a retailer provides door-to-door delivery services, at additional prices, to customers who are prepared to pay additional fees to have their purchases delivered to their door. Ghalia BOUSTANI.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 264

Consumer Marketing Accounting Brand Management 264

Hyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business. My Comment: I love learning from major brands (like Walmart and McDonald’s).

Customer Experience 54

Customer Experience Checkout Management Brand Management 54

Hyken

APRIL 25, 2022

Each week I read many customer service and customer experience articles from various resources. Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. I love customer service statistics , and this short article has several.

Customer Experience 54

Customer Experience Consumer Accounting Brand Management 54

Wiser

MAY 22, 2023

Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family. A brand’s equity can also be a powerful driver of brand loyalty, and a higher level of brand value can increase market share , demand, and profitability.

Advertising 142

Advertising Marketing Management Shopping 142

Rain Pros

APRIL 3, 2024

The primary cause of seasonal sales cycles for retail companies is inconsistent demand for goods and services at different times of the year. For instance, over 60% of businesses experience a sales decline in the summer, especially between July and August. These moments are cyclical and usually run throughout the year.

Planning 52

Planning Promotions Management Marketing 52

Retail Minded

NOVEMBER 9, 2023

When customers receive a package with well-designed packaging, they’re more likely to be excited to open it and see what’s inside. This can lead to an overall more positive customer experience. When a product arrives damaged or broken, it’s likely to leave a negative impression on the customer.

Shipping 52

Shipping Brand Management Customer Experience Marketing 52

Retail Next

FEBRUARY 28, 2020

Now, the most successful retail stores place more emphasis on the shopper experience – even if that comes at the expense of some inventory space. View Point’s blog examined the customer experience and why it now matters more than ever. IoT Supply & Data Management.

Payment Services 52

Payment Services Customer Experience Point of Sale Shopping 52

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78

Retail Focus

OCTOBER 10, 2023

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. From Pop-Up Stores to Seamless Experiences The economic recession of 2008 shifted attention towards alternative retailing formats like pop-up stores. Is it the products it offers or the way it shapes customer experiences? Ghalia BOUSTANI.

Customer Experience 147

Customer Experience Brand Management Management Shopping 147

Retail TouchPoints

JUNE 8, 2022

It’s only become more challenging as data sources have multiplied in recent years to encompass different social media networks as well as other customer touch points. PacSun CIO and IT veteran Shirley Gao turned out to be the right person at the right time to turn this goal into a reality. Right now, customer engagement is the No.

Checkout 269

Checkout Management Returns Shipping 269

I Vend

MARCH 14, 2022

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.

Customer Retention 98

Customer Retention Discount Store Department Stores Target Market 98