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Leading Canadian Media Brand Brings Shoppability to Two Top Shows

Retail TouchPoints

For example, the Mary Berg lifestyle series will feature foodie-focused gift guides, host-inspired fashion and home dcor, creating a curated marketplace that represents what viewers see onscreen. The partnership also will help Bell Media diversify its advertising offerings. million followers.

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How Airi Sutherland went from fashion sales to e-commerce powerhouse

Inside Retail

At the time, Glassons, like many fashion retailers, had a very lean team. After spending a few years in various e-commerce roles at Glassons, Airi joined True, New Zealand’s biggest privately owned advertising agency, to broaden her skillset. Plus, she missed working in fashion retail, an industry she has always loved.

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Inside Ebay’s Push to Become a ‘Fashion Destination’

Retail TouchPoints

There was a time when Ebay was effectively the only game in town for online resale, but the platform faces lots of competition today particularly in fashion, where newer competitors such as ThredUp, Poshmark and Rebag are rapidly gaining ground. Its how we evolve our marketplace into a true fashion destination.

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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Retail TouchPoints

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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ACCC continues clampdown on influencers over misleading advertising

Inside Retail

It found that 81 per cent of these influencers made posts that raised concerns for potentially misleading advertising. Up to 96 per cent of fashion influencers reviewed made such posts. We found that many influencers were formatting their posts to hide their advertising disclosure or make it difficult for consumers to notice it.

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AI-powered purchases: OpenAI expands ChatGPT to add raft of shopping features

Inside Retail

Users will receive tailored product recommendations across categories like fashion, beauty, home goods and electronics when they pose specific questions. The update will exclude advertisements, and the company will not receive commissions from purchases made through the ChatGPT platform, OpenAI said.

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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

Among the 2024 holiday offerings on Pinterest are: Image courtesy Pinterest 1000+ shoppable gift guides spanning 27 categories, from fashion and beauty to travel and gaming.

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