Retail TouchPoints

NOVEMBER 22, 2021

It’s a particularly useful function for Alibaba-backed RED, which sees designer brands such as Gucci and Louis Vuitton growing their presence to a female, fashion-conscious audience looking to catch a deal or giveaway. Fashion KOLs on apps like RED have taken massively to livestream.

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Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Retail TouchPoints

OCTOBER 25, 2024

A retail media network is an advertising network owned by a retailer that enables marketers to purchase advertising across all of the digital assets owned by the retailer. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.

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Shopping Supermarket Advertising Consumer 289

Inside Retail

JUNE 17, 2025

Some famous fashion stores were buying Veja sneakers directly from Brazil and used plane transport. IR : When did Veja first make the commitment to spend nothing on advertising and how have you maintained that while successfully scaling the brand? It’s also the product that has the highest advertising costs.

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Advertising Fashion Marketing Shipping 225

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models. Adverts normalising an unhealthy weight, be it obese or severely underweight, are equally as harmful.

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Advertising Promotions Fashion Management 71

Inside Retail

JANUARY 3, 2024

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

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Fashion Apparel Advertising Marketing 246

Inside Retail

JANUARY 14, 2025

For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer.

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Advertising Promotions Fashion Marketing 263

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Fashion Advertising Marketing Accounting 264

Inside Retail

MAY 24, 2021

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. It’s no wonder then that some of the biggest names in fashion are switching gears to include branded games in their marketing mix. Digital games are designed to be a deliberate environment for play, connection and exploration.

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Fashion Advertising Marketing ATS 241

Retail TouchPoints

JUNE 10, 2025

Authenticity Over Advertising Gen Z grew up with endless access to information and a finely tuned radar for inauthenticity. Traditional advertising methods are often dismissed, especially those that feel overly polished or impersonal. They don’t just evaluate brands based on what they sell, but on what they stand for.

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Social Commerce Fast Fashion Advertising Consumer 162

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

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Advertising Accounting Marketing Consumer 173

Inside Retail

MAY 3, 2022

Inside Retail : Cue is one of Australia’s longest-standing fashion brands and it has such a rich history. Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia.

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Fashion Shipping Wholesale Advertising 233

Retail TouchPoints

JULY 22, 2022

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

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Fashion Social Commerce Shopping Advertising 290

Retail TouchPoints

NOVEMBER 15, 2023

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will expand on the retailer’s ongoing efforts to “build on its brand equity and evolve into a global fashion brand powerhouse.”

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Fashion Advertising Marketing Planning 264

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. These future buyers need attention-grabbing, memorable advertising — even if they’re not ready to buy yet. That’s why establishing a brand presence well in advance is crucial.

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Marketing Promotions Consumer Advertising 278

Retail TouchPoints

NOVEMBER 25, 2024

We’ve brought in some partners who have been in the fashion industry to help with the infrastructure, which we desperately needed. The partnership perfectly aligns with Bogg’s mission of delivering fashionable, functional bags for every lifestyle. But we are looking at advertising in a positive light going forward.

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Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

JANUARY 22, 2025

Putting an expensive fashion display in the corner of the home goods section is not going to reach the targeted audience. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising.

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “We are seeing a fundamental shift in search marketing dynamics and the fast fashion brands are now outbidding the traditional retailers, and it does look like their strategies are a lot more aggressive,” she said.

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Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

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Advertising Fashion Point of Sale Marketing 275

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. They kicked things off by increasing Q4 CTV budget by 32%.

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Advertising Apparel Fashion Marketing 264

Inside Retail

JANUARY 17, 2023

Mys Tyler has introduced the Contributor Hub, an in-app collaboration platform that connects a wide range of content creators with fashion brands. Mys Tyler has more than 300,000 users and thousands of fashion-loving contributors, so it made perfect sense to help these brands connect with our contributor base.”.

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Advertising Fashion Marketing ATS 246

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s, Inc. We’re excited to welcome Michael to Macy’s, Inc.,” said Magni in a statement. “He

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Advertising Fashion Marketing ATS 262

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

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Shopping Advertising Returns Fashion 277

Retail Focus

DECEMBER 12, 2024

Praemia and Colliers presented Spazio Quadrilatero in Milan, an ambitious redevelopment of a building in the citys fashion district. Fashion, for instance, reflects our projection of a better future and fulfils a need for optimism. These seemingly trivial behaviours reveal deeper emotional and psychological patterns.

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Marketing Fashion Retail Marketing Location 264

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Apparel Fashion Advertising Supermarket 264

Retail TouchPoints

JANUARY 15, 2025

I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young at a keynote presentation during this years NRF. The textured-hair masses that exist in the world just didnt have a lot of products.

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Marketing Consumer Advertising Accounting 279

Retail TouchPoints

JUNE 12, 2025

Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice of gifts at key points in the purchase cycle in categories including fashion, jewelry, restaurants, music and home goods.

Merchant Services 147

Merchant Services Payment Services Jewelry Customer Experience 147

Inside Retail

JANUARY 16, 2025

The soft luxury sectors growth will be driven by shifting consumer preferences toward personal expression through fashion, the expansion of luxury fashion brands into new categories, influencer and celebrity endorsements and new collaborations, the Coresight analyst explained. billion market in 2023. per cent year-on-year.

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Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . It means understanding how and where to advertise. billion online with U.S.

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Fashion Advertising Shopping Consumer 264

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. million products to its catalog daily, compared to 35,000 products a year for the fast fashion retailer Zara.

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Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

FEBRUARY 16, 2025

Supre: Seamless navigation, well-structured search stand out Supres customers praised the female fashion retailers seamless navigation and well-structured search that provide highly relevant results even for specific queries. Clarity, consistency, convenience and efficiency are all a given when these people shop online.

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Payment Services Checkout Drop-Shipping Shipping 130

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But], It follows the ACCC’s crackdown on greenwashing in October 2022.

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Advertising Fashion Consumer Accounting 246

Inside Retail

APRIL 26, 2024

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda.

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Fast Fashion Fashion Payment Services Shopping 162

Retail TouchPoints

MARCH 18, 2025

Macys has emerged as the winning bidder for the exclusive rights to develop Julie Satows best-selling book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. The retailer plans to develop the non-fiction book into a fictionalized television series and is already on the hunt for a showrunner and talent.

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Department Stores Advertising Promotions Fashion 147

Retail Focus

SEPTEMBER 12, 2023

The world of fashion retail is constantly evolving, and premium fashion retail brands find themselves at the forefront of this ever-changing landscape. While often confused with luxury brands, premium fashion retail brands have their unique attributes that set them apart.

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Fashion Fast Fashion Consumer Customer Experience 147

Inside Retail

SEPTEMBER 10, 2024

J Crew’s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways.

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Fashion Returns Department Stores Consumer 147