Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 billion online with U.S.

Fashion 264

Fashion Advertising Shopping Consumer 264

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

MAY 12, 2022

You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This generation of “Super Creatives” are more likely to engage in social commerce than older generations. They can help you plan and execute experimental initiatives, like a metaverse offering or advertisement.

Marketing 331

Marketing Advertising Social Commerce Planning 331

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school.

Advertising 282

Advertising Accounting Marketing Promotions 282

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Fashion brand ASOS’ “ virtual runway ” is a prime example of this — allowing shoppers to see the clothes they wish to purchase modeled on the catwalk.

Customer Retention 252

Customer Retention Customer Experience Advertising Consumer 252

Retail TouchPoints

JUNE 20, 2022

If you discovered, for example, that Dolce & Gabbana is participating in the Decentraland Metaverse Fashion Week , search relevant hashtags to gain feedback on the success of the activation. Advertise in Metaverse . Know why you are advertising in the metaverse and who you expect to reach with your activation.

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Advertising Fashion Location Marketing 299

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. The most engaging content categories were style and fashion , food and beverage , and home and garden.

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Advertising Accessories Marketing Fashion 261

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 277

Marketing Advertising Consumer Marketing Spend 277

Inside Retail

NOVEMBER 29, 2021

Social commerce. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrities advertising products for sale is a tried and tested marketing tool for big brands. First, they involve e-commerce platforms, third-party payment, express delivery and social media.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

MARCH 14, 2022

#RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity. Beczak called on retailers to “learn about the difference diversity in advertising can make.” Remember that change starts at home.

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Advertising Shopping Fashion Marketing 225

A1 Retail

FEBRUARY 12, 2024

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. I have enjoyed the adventure into fashion and being involved in whole process of design.”

Fashion 59

Fashion Returns Accounting Management 59

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

NOVEMBER 27, 2023

Some people use it as a fashion accessory; they create a monochromatic outfit and match it to the color of their Touchland,” Lisbona shared. These insights then guide Touchland’s content creation and resharing. For example, some people use their Touchland products as a centerpiece for their outfit, so the brand wanted to capitalize on that.

Consumer 261

Consumer Wholesale Marketing Accessories 261

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 294

Sporting Goods Advertising Consumer Apparel 294

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. 10 Key Wholesale Trends Shaping the Fashion Industry in 2023.

Payment Services 84

Payment Services Wholesale Consumer Finance 84

Retail TouchPoints

DECEMBER 12, 2023

6-10, visitors to the Pinterest Predicts Shop on Gansevoort Street were immersed in some of the 23 trends Pinterest has identified for 2024, through a series of immersive displays showcasing products that embody each trend, from fashions and beauty to homewares. …And same Jelly heels available to buy on Pinterest.

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ATS Consumer Shopping Fashion 258

Retail TouchPoints

JANUARY 10, 2023

Further, excess inventory can lead to lost revenue because products that are not sold quickly can become obsolete or go out of fashion. Savvy brands are starting to use short-video formats and livestreaming to social-sell their products. Having a diversified sales channel can also help sellers to better manage their inventory levels.

Payment Services 253

Payment Services Drop-Shipping Fulfillment Shipping 253

Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

Accessories 130

Accessories Advertising Marketing Fashion 130

Retail Geek

JUNE 25, 2021

The more uncertainty there is in the market it feels like the more advertisers in general want to move. Jason: [19:00] Get all my black turtlenecks from Zorro and up. Marker 03. [22:47]

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail TouchPoints

JULY 2, 2021

When we had our fashion show, we were able to really open up the door for brands to see the fashion show and models with disabilities.”. We also work with influencers with disabilities to help spread the awareness to their communities and abroad.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail TouchPoints

SEPTEMBER 28, 2023

Then you get into a more wants-based product category like fashion. If you are a mid-market brand, you might still want a presence on Amazon; Amazon sells a lot of fashion. But from a discovery perspective, you should also be thinking about social.

Advertising 245

Advertising Consumer Beauty and Health Shopping 245

Retail Geek

JANUARY 7, 2022

Interesting most of these, retail media networks are selling ads to what we would call endemic Advertiser so your Duracell batteries you sell batteries at Walmart you buy an ad from Walmart for Duracell batteries to help more people find them. [13:57] Jason: [30:05] If you had said in dubious fashion choices than I might give it to you.

Merchant Services 98

Merchant Services Payment Services Drop-Shipping Apparel 98