Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

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Advertising Marketing Promotions Consumer 52

Retail TouchPoints

APRIL 9, 2024

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers.

Fashion 254

Fashion Promotions Advertising Retail Marketing 254

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But], It follows the ACCC’s crackdown on greenwashing in October 2022.

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Advertising Fashion Consumer Accounting 246

Inside Retail

DECEMBER 13, 2021

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. The business also increased turnover with the launch of a new online store, which it continues to promote through marketing campaigns.

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Fashion Accessories Department Stores Advertising 130

Inside Retail

APRIL 9, 2024

It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” “Once emails include this kind of marketing content they are commercial under the spam rules and must include the option to unsubscribe from further messages,” said ACMA member Samantha Yorke. “It

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Outdoor Advertising Promotions Marketing 263

Inside Retail

SEPTEMBER 15, 2022

Mosaic Brands advertised a KN95 mask for sale on its Autograph Fashion website in August last year and described it as an “FDA and CE approved” product, however, it was neither backed by the US Food and Drug Administration nor Conformitè Europëenne in the EU.

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Fashion Advertising Consumer Promotions 246

Retail Gazette

OCTOBER 17, 2023

The report from over 1,000 UK consumers found that while the average shopper plans to send back almost a sixth of the fashion purchases they buy during Black Friday, Gen Z is expected to be the highest returning cohort. Last year, total UK retail revenues from Black Friday were estimated to have tipped £12.3billion, up 8.3%

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Returns Fashion Accessories Advertising 104

Retail TouchPoints

MARCH 27, 2024

With more than half of all consumers shopping for secondhand apparel last year, it’s evident that resale is now firmly embedded in the fashion landscape ,” said Neil Saunders, Managing Director at GlobalData , which conducted the research for the report, in a statement. In the U.S. Now the question is: Where does resale go from here?

Apparel 271

Apparel Fast Fashion Fashion Thrift Store 271

Retail Gazette

APRIL 21, 2024

Dr Martens is being circled by various major fashion companies, raising the possibility of foreign ownership. The retailer alleged that Temu engaged in paid advertising with Google to promote boots sold on its platform, targeting keywords like “Dr. Martens” and “Airwair” in specific markets.

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Advertising Fashion Promotions Management 117

Retail TouchPoints

MAY 10, 2024

He added: “There are plenty of companies promoting services that allow you to use gen AI to change photo backgrounds, but dealing with lingerie and models is a much more complex area.” That was possibly one of the most exciting parts, because we become that first entry point for using this technology for fashion and creativity,” he noted.

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Consumer Fashion Promotions Advertising 263

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

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Advertising Accounting Marketing Promotions 287

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. He also agreed with the commission that breaching the Fair Trading Act was “integral to Strandbags’ profitability”.

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Advertising Promotions Consumer ATS 246

Inside Retail

DECEMBER 13, 2021

To promote the new feature, JD Sports Australia and Nike launched an advertising campaign helmed by a number of Australian recording artists, creatives and athletes – bringing together the business’ core audiences.

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Advertising Fashion Promotions Shopping 244

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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Beauty and Health Advertising Consumer Accounting 246

Retail TouchPoints

MAY 7, 2024

For example, they could be asking for a related product that could be added to your range, such as adding matching hats or scarves to coats on a fashion site. Searches reflect what shoppers are interested in, meaning those that produce zero results highlight a product need that your brand isn’t yet delivering on.

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Dead-Stock Advertising Promotions Fashion 250

Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. This helps sales, but it also ensures that discounting and promotions are reduced,” he said. In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids.

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Advertising Fashion Consumer Promotions 130

Retail TouchPoints

JULY 21, 2022

Etsy has appointed its Chief Product Officer Kruti Patel Goyal as Depop CEO following the resignation of Maria Raga from the leadership role at the fashion resale marketplace. The appointment will be effective Sept.

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Advertising Promotions Management Fashion 310

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

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Promotions Advertising Clienteling Customer Experience 130

Retail Gazette

OCTOBER 26, 2023

Fashion has always been notoriously fickle and brand popularity can wane seemingly overnight. Retail Gazette takes a look at the fashion retailers that were once some of the most coveted brands around but now no longer hold mass appeal. At one point becoming the biggest clothing manufacturer in America with annual sales of $630m.

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Fashion Boutique Apparel Fast Fashion 57

Retail TouchPoints

JUNE 9, 2021

The biggest corporate push has been in fashion, and it’s working: 75% of its private label brands are in fashion, and according to Amazon (see exhibit below), fashion private label sales account for 9% of its total fashion first-party (meaning direct or 1P) sales. Volumes are highly uncertain.

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Consumer Fashion Promotions Advertising 308

Inside Retail

MAY 31, 2023

While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Set realistic and measurable targets and outcomes for every event and promotion so you can build on successes and learn from mistakes.

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Store Layout Promotions Customer Experience Marketing 334

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. It also works especially well with sales promotions. Gamified advertising hinges on two core elements: challenge and reward. An AI-powered promotional strategy. Loyalty program.

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Advertising Promotions Social Commerce Shipping 130

Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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Fast Fashion Fashion Consumer Returns 246

I Love Fashion

MARCH 29, 2021

Fashion Digital Marketing Agency. Undoubtedly, creating enticing content has been a feasible aspect for the fashion brand to drive in more organic traffic. Also, if ever questioned by an Fashion eCommerce Marketing store owner to list a number of pain points, three things would be on the top of everyone’s pain list: Products returns.

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Fashion Marketing Jewelry Customer Retention 59

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Inside Retail

JANUARY 11, 2024

With the growing interest in water bottles as fashion accessories, new players, such as Waterdrop, are seeking to leverage this trend. Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store.

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Accessories Marketing Advertising Fashion 130

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

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Social Commerce Shopping Advertising Marketing 310

Inside Retail

MARCH 13, 2024

Retail aggregators (retailers that sell multiple brands, such as electricals, beauty, fashion, home improvement, sport & leisure, pure-play e-commerce, pets and pharmacies), represent the largest section of that market at $1.4 When a retailer takes that advertising spend, that’s a new revenue stream.”

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Advertising Department Stores Finance Marketing 130

365 Retail

APRIL 4, 2024

Exhibiting at booth #6E18, Pricer will present its latest shelf-edge automation and communication solutions that serve the rapidly growing smart retail market, with new applications for Grocery, Fashion and DIY retail as well as Retail Media Networks (RMNs).

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Outdoor ATS Visual Merchandising Fashion 52

Inside Retail

JANUARY 20, 2022

The fashion brand is marketing its 11th Lunar New Year collection directly to Asian-Australians this year through partnerships with popular local influencers, or key opinion leaders, who are creating dedicated content to showcase the brand in a way that feels authentic to each platform. “We

Promotions 130

Promotions Advertising Fashion Marketing 130

Retail TouchPoints

AUGUST 12, 2022

Even though UGC might not fit the narratives and formats that brands have been delivering via traditional advertising, the right type of UGC is a piece of content dedicated to a brand’s product. If a fashion brand posted a customer’s Instagram picture, an online shopper doesn’t have to use their imagination to picture themselves wearing it.

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Consumer Marketing Advertising Promotions 228

365 Retail

MARCH 19, 2024

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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Outdoor Advertising Location Promotions 64

Retail Gazette

FEBRUARY 16, 2024

Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018.

Advertising 104

Advertising Promotions Marketing ATS 104

Retail TouchPoints

JANUARY 28, 2022

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience. Things haven’t been easy of late for the retail sector.

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Kiosk Outdoor Checkout Marketing 268

Retail TouchPoints

MAY 11, 2023

Advertising will of course be a part of the mix as well, with Search Ads appearing in dedicated slots within SGE results. Source: Google) Imagen, a text-to-image foundation model on Vertex AI, which allows organizations to generate and customize studio-grade images at scale for everything from promotional material to concept designs.

Shopping 280

Shopping Accounting Advertising Consumer 280

Retail TouchPoints

FEBRUARY 3, 2022

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. Brand pages or accounts with brilliant customer interaction, gorgeous imagery, plus advertisements and gamification combine to make social media a potential marketing utopia.

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Consumer Clienteling Fashion Location 267

Retail TouchPoints

MAY 9, 2023

A fashion retailer, for example, will want to quickly list its new season’s assortment on its digital channels in order to market and promote these products to customers. With AI, retailers can easily generate full-sentence product descriptions when they are creating items in their inventory.

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Payment Services Inventory Management Marketing Checkout 278