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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. They’re checking their email, browsing social, listening to music, even playing games.

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How to Forecast Demand in Retail (2020)

Retalon

Inventory — even above real estate, merchandising or advertising — is the biggest investment retailers make. On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Apparel retailers also need to understand optimal size distributions for fashion products.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. To advertise in new countries, you’ll need to create new campaigns. Comparison Shopping Service limit expansion.