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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.

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Alibaba International’s VP on the AI opportunity for SMEs

Inside Retail

Aidge, with its array of more than 15 application programming interfaces (APIs), offers promising avenues for enhancing business performance, particularly in areas like content localisation, customer service, and marketing. SMEs require teams across different disciplines, including design, finance, customer service, and compliance.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. In general, Pinners spend 2X more than people on other platforms, so whether they are coming to look for new furniture or fashion or dinnerware, we see a lot of purchase intent.

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Biggest Black Friday week ever with sales up 7.3 percent compared with 2022

A1 Retail

Mollie data reveals record Black Friday week online spending with European consumers checking out larger basket sizes Mollie , one of the fastest growing financial service providers in Europe, has revealed that merchants saw a 7.3 percent increase in sales during Black Friday week 2023 with larger basket values (+8.7

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Analysis: Why synergy is Southeast Asian app Grab’s super power

Inside Retail

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. The crossover between business segments can also be seen in financial services.

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Jason Del Rey Explores the ‘Bare-Knuckled Battle’ Between Amazon and Walmart

Retail TouchPoints

What were your biggest goals going into writing the book, and how did your approach evolve as you embarked on the writing process? I think there’s a lot of rapid improvement going on in areas like their advertising and logistics businesses, but they’ve also experienced some major challenges in recent years. 8 division ?