Retail TouchPoints
FEBRUARY 19, 2024
Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.
Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.
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Inside Retail
MAY 12, 2022
Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year.
Inside Retail
JULY 21, 2021
Unlike traditional digital marketing channels, brands don’t pay Cashrewards for eyeballs or impressions – they only pay the platform when a transaction takes place, and because Cashrewards members are high-value shoppers, it is generally at a higher average value. . “We We take wasted advertising spend and give it to the consumer.
Retail TouchPoints
AUGUST 7, 2023
Shein used to be differentiated from Temu and Wish for operating more like a traditional retailer and focusing solely on fashion, but that has changed recently with Shein adding a third-party marketplace to its mix. A focused, disciplined advertising approach.
Inside Retail
JUNE 27, 2021
St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A A lot of people pulled back media spend,” Makejev told Inside Retail.
Retail Geek
MARCH 15, 2024
And that’s something that we’re getting a lot of questions on from everyone from business to fashion to Dan McCarthy. Basically what’s going on within the last few days we can see everything from customer acquisition they have to their gross market merchandise value. We also explore where they could go next.
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