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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

Hugo Boss has struck up a multi-year design partnership with Former Manchester United midfielder David Beckham, the German fashion house said on Thursday, as it seeks to boost demand for its Boss brand. “David Beckham is a true global icon in both sports and fashion.

Fashion 147
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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?

Fashion 62
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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

An online event celebrating women-led fashion brands has reached nearly one million people in its first day, Her Black Book co-founder Julie Stevanja says , highlighting an appetite for Australian shoppers to support the women behind pioneering labels.

Fashion 245
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Asos pins hopes on cost savings after Christmas sales slide

Inside Retail

Online fashion retailer Asos said US$365 million of cost savings would help drive profits this year after sales fell over its four-month Christmas period, showing the scale of the challenge facing the group’s new CEO. On the sales front, the CEO forecasted continued volatility.

Fashion 130
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. She previously served as a data analyst and media buyer for a broad range of digital marketing clients.

Marketing 239
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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories. I was a client of LTK with TDE and it was a natural fit as I love the business model and expertise LTK brings to a very meaningful part of every brand’s or retailer’s marketing spend.

Fashion 130
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Can Superdry’s restructuring plan save the business?

Retail Gazette

The ailing fashion retailer’s last-ditch attempt to stay afloat includes gaining rent reductions across 39 of its 94 UK stores, a £10m equity raise underwritten by Dunkerton, and delisting from the stock market. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.