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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. And based on data from Adobe Analytics , online spending during the Q4 holiday season (November 1 – December 31, 2023) increased by 4.9% billion, up 7.5%

Marketing 240
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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

Hugo Boss has struck up a multi-year design partnership with Former Manchester United midfielder David Beckham, the German fashion house said on Thursday, as it seeks to boost demand for its Boss brand. “David Beckham is a true global icon in both sports and fashion.

Fashion 147
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 252
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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? fan base on Instagram.

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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

An online event celebrating women-led fashion brands has reached nearly one million people in its first day, Her Black Book co-founder Julie Stevanja says , highlighting an appetite for Australian shoppers to support the women behind pioneering labels.

Fashion 245
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Asos pins hopes on cost savings after Christmas sales slide

Inside Retail

Online fashion retailer Asos said US$365 million of cost savings would help drive profits this year after sales fell over its four-month Christmas period, showing the scale of the challenge facing the group’s new CEO. On the sales front, the CEO forecasted continued volatility.

Fashion 130
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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Fashion 130