Remove Fashion Remove Fast Fashion Remove Marketing Remove Marketing Spend
article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 265
article thumbnail

How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? fan base on Instagram.

Fashion 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

Podcast about e-commerce and digital shopper marketing. 5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42]

article thumbnail

Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

Joining us on the episode is Michael Maloof is the Head of Marketing for Earnest Analytics. He is the head of marketing at Ernest Analytics. So I’m head of marketing at Earnest Analytics. On a market cap basis, they keep flip-flopping with Alibaba. We also explore where they could go next. Scot: [3:03] Awesome.