article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

article thumbnail

Building a Customer Retention Strategy

Rangeme

With funnel understanding, you can build a customer retention strategy for e-commerce and retail. Customer retention in e-commerce. E-commerce retention starts the moment a customer makes a purchase (in the diagram above that would be the Decision step). Customer retention in retail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’. The 2024 Australian Retail Outlook is out now.

Marketing 290
article thumbnail

Survival guide: The keys to resilience and success in tough times

Inside Retail

Continue to review minimum stock limits and develop contingency plans should supply issues emerge. Focus on contingency planning for best- and worst-case scenarios, particularly around supply-chain management, and continueto monitor and identify alternative suppliers to keep the business moving, should disruptions occur.

article thumbnail

Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

article thumbnail

Memberships and Customer Loyalty Programs Grow Customer Lifetime Values

Storis

Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. Promoting customer loyalty programs is critical to sustained retail success. Talk to a Sales Professional What is Customer Lifetime Value?

article thumbnail

How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

still plan to cook more at home. Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends. Additionally, some products and promotions that might not be available in-store can attract online bargain buyers.