Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Marketing Customer Analytics, Segmentation, and Targeting.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Retail Minded

JULY 8, 2021

To fully measure how vital digital marketing is for your retail business, this article will provide you with different reasons. Most companies will develop stronger relationships with their customers, broaden their target market, and play more competitively in a market full of solid players with the help of digital marketing. .

Marketing 106

Marketing Customer Retention Target Market Planning 106

Wiser

DECEMBER 5, 2023

Businesses must carefully evaluate their financial position, considering factors such as profit margins, customer acquisition costs, and long-term sustainability. It requires a thorough analysis of your target market, competition, and overall business goals. 3: It Can Be Illegal!

Store Layout 78

Store Layout Customer Retention Consumer Marketing 78

Storis

MARCH 21, 2023

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customer retention.

Home Furnishings 52

Home Furnishings Checkout Customer Retention Shopping 52

Retail Minded

JULY 29, 2023

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI). But that’s not all.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52