Retail TouchPoints

JANUARY 7, 2025

Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies. Retailers are going to have to meet consumers in the middle and find even more ways to be strategic with their pricing and promotions. Now I know if someone watches the ad if they bought an item.

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Advertising 278

Advertising Promotions Management Consumer 278

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 319

Advertising Promotions Consumer Marketing 319

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

Location 278

Location Grocer Promotions Supermarket 278

Retail TouchPoints

NOVEMBER 11, 2024

Because Caper Carts are integrated with retailers’ existing loyalty programs, customers also can access personalized promotions and rewards while shopping, including automatic discounts and digital coupons. At the end of their trip, customers check out directly from the cart.

Grocer 288

Grocer Wholesale Promotions Advertising 288

Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

Promotions 328

Promotions Advertising Returns Management 328

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

Advertising 298

Advertising Marketing Planning Promotions 298

Retail TouchPoints

MARCH 11, 2025

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. A sweepstakes is a type of consumer promotion that is based on chance, where every entrant has the same opportunity to win.

Promotions 246

Promotions Fulfillment Consumer Advertising 246

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

JUNE 18, 2025

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Here’s a rundown of some of the biggest advertising news from the week. No gimmicks. No slogans.”

147

147

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264

Shopping Shipping Advertising Promotions 264

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail Focus

NOVEMBER 26, 2024

When Influencers Backfire: The Pitfalls of Inauthenticity With more and more influencers entering the market daily, a significant portion of content can feel repetitive, shallow, or overly promotional. Consumers should be wary of influencers who promote products in rapid succession, often with little relevance to their usual content.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

OCTOBER 25, 2024

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

MAY 30, 2025

They focused on purpose, product superiority, promotion and emotional benefit. Employee-centric communications were relegated to the scrap heap of advertising. By giving your employees a platform in advertising, you’re empowering them alongside boosting their confidence. Promoting a positive work culture.

Marketing 147

Marketing Advertising Consumer Promotions 147

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models.

Advertising 72

Advertising Promotions Fashion Management 72

Retail TouchPoints

JUNE 16, 2025

Albertsons Media has partnered with Stratacache on the display network, which will include advanced measurement capabilities for advertisers, delivering data such as proof of play, direct sales attribution and sales lift.

Advertising 147

Advertising Supermarket Promotions Location 147

Retail TouchPoints

NOVEMBER 4, 2024

The barrier to entry is low and the ability to promote content in various ways speaks to the culture on the platform itself ; it’s very easy and intuitive to use. RTP: Why do you think advertising has been so successful on TikTok ? Weiss: It has to do with the advertising capabilities and the way you can reach more users.

Advertising 298

Advertising Marketing Promotions Consumer 298

Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. If you can prove that someone’s copied your idea or that they are using your images to promote their product, you can get it taken down pretty quickly now, he followed.

Advertising 263

Advertising Promotions Fashion Marketing 263

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 189

Advertising Beauty and Health Health & Wellness Promotions 189

Tokinomo

NOVEMBER 29, 2023

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.

Promotions 264

Promotions Advertising 264

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. Provide Creative and Additive Value in Advertising As consumers become increasingly adept at tuning out traditional advertising, brands must shift their focus from mere product promotion to providing genuine value. The future of retail is being rewritten every day.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

SEPTEMBER 1, 2022

A recent consumer survey conducted by Wakefield Research for The Desire Company revealed some startling trends: 87% of consumers say it’s likely influencers don’t even use the products they advertise; 82% of consumers who have purchased an item based on an influencer’s recommendation have had some sort of negative experience with the product, the most (..)

Consumer 321

Consumer Promotions Returns Marketing 321

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

Advertising 173

Advertising Accounting Marketing Consumer 173

Small Biz Trends

JUNE 15, 2025

Advantages of Online Marketing: Online channels like social media, email marketing, and content marketing provide immediate engagement, targeted promotions, and valuable data insights. On the other hand, offline channels such as print advertising and events create personal connections that resonate with your audience.

Marketing 109

Marketing Advertising Customer Retention Target Market 109

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium. Doing Enough?

Advertising 130

Advertising Promotions Returns ATS 130

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Tokinomo

NOVEMBER 28, 2024

From dynamic digital displays to voice-activated promotions, in-store media bridges the gap between digital innovations and tangible experiences, offering a unique opportunity to influence purchasing decisions in real-time. Let’s dive into these exciting developments redefining in-store media in 2025!

Advertising 130

Advertising Promotions Consumer ATS 130

Retail Focus

NOVEMBER 28, 2024

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But

Advertising 130

Advertising Promotions Consumer Shopping 130

Retail TouchPoints

JUNE 10, 2025

Authenticity Over Advertising Gen Z grew up with endless access to information and a finely tuned radar for inauthenticity. Traditional advertising methods are often dismissed, especially those that feel overly polished or impersonal. They don’t just evaluate brands based on what they sell, but on what they stand for.

Social Commerce 162

Social Commerce Fast Fashion Advertising Consumer 162

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

Advertising 279

Advertising Promotions Location Planning 279