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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Regulation is Coming to POS Finance: Why Responsible Lending Will Benefit Retailers

Retail TouchPoints

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. It is in nobody’s interest to onboard financially delinquent customers or customers with affordability problems.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.

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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. The home improvement retailer also announced additional senior leadership promotions.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

Beginning on June 5, 2023, onboarding of any new Shops in the U.S. On August 10, 2023, this restriction will be extended to newly onboarded shops from all other platform partners. During that time Meta said it will focus on helping those merchants add checkout to their Shops. The change will first be tested in the U.S.,

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.