Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

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Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

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Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

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Retail TouchPoints

FEBRUARY 16, 2023

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. Retailers are now exploring innovative approaches, such as biometric authentication through facial recognition, to make the shopping experience faster and more enjoyable.

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Retail TouchPoints

MARCH 11, 2021

The pandemic has weighed heavily on brick-and-mortar retail in general and shopping centers in particular, but the industry is now emerging into a new world with new opportunities. They wanted to get out and didn’t linger in stores, or walk around aisles or window shop.

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Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. By streamlining the shopping experience and keeping transactions on-platform, online retailers can cut down the steps required for conversion.

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Retail TouchPoints

NOVEMBER 1, 2023

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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Retail TouchPoints

NOVEMBER 3, 2022

David’s Bridal will showcase personalized service and inclusivity with a new store format in approximately 30 locations, including 12 all-new shops, in 2023. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. ”

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Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. Where else are my customers shopping?

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Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

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Retail TouchPoints

JUNE 15, 2022

The store is slated for the Jingjiang Impression City shopping center in Taizhou, a city located near Shanghai. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. Forever 21 first entered China in 2008 but left the country a year later.

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Small Biz Trends

JULY 12, 2022

Retail shop businesses can include any local facility where goods and/or services are sold. What Is a Retail Shop Business? A retail shop is any store or business that sells goods and/or services. However, there are still many opportunities for those who want a brick-and-mortar location. Top 16 Shop Options.

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Retail TouchPoints

JULY 8, 2021

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

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Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. They morph the physical and the digital world. I have a Gen Z child who lives her life going back and forth like crazy with technology and being present in the real world.

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V Count

JANUARY 26, 2024

Now, it seems, the spotlight has turned towards the traditional brick and mortar retail shops. We’re going to explore the reasons why retail shops should consider integrating AI technologies into their operations and the methods by which they can effectively do so. They analyze performance on a store-by-store and location basis.

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Retail TouchPoints

SEPTEMBER 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. According to an Insider Intelligence forecast, CTV ad spend will continue to grow through 2027, when it will reach $40.9

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Retail TouchPoints

JUNE 20, 2022

Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods. Savvy retailers will profit by linking brand pages from their metaverse location to existing websites. Advertise in Metaverse .

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Retail TouchPoints

JULY 13, 2022

99 Cents Only Stores is launching a new app to enable connected in-store shopping experiences with multi-language capabilities at all 382 locations in California, Texas, Arizona and Nevada. The app also lays the foundation for future shopper benefits including delivery and endless aisle shopping.

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Small Biz Trends

OCTOBER 10, 2022

What is a Smoothie Shop or Juice Bar Franchise? A smoothie shop or juice bar store is a business that specializes in the sale of freshly made smoothies and juices. You’ll also need to contribute 2% of your sales to a local advertising coop. The franchise fee is 5% of total sales, and the advertising fee is 2%.

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Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. This is how zero-party data transforms into a targeted and rewarding shopping experience.

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Retail TouchPoints

JULY 23, 2021

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Considering this, the online fashion shopping experience needs to be close to if not better than its offline counterpart. It means understanding how and where to advertise.

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V Count

MARCH 6, 2024

Let’s delve into eight essential steps to effectively entice customers to purchase products from your retail shop. This not only enhances their shopping experience but also makes them feel valued and understood. This strategy can significantly increase the likelihood of conversion, driving sales and profits.

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V Count

MARCH 6, 2024

Let’s delve into eight essential steps to effectively entice customers to purchase products from your retail shop. This not only enhances their shopping experience but also makes them feel valued and understood. This strategy can significantly increase the likelihood of conversion, driving sales and profits.

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Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Others focus on deals found in specific locations, and some, such as Michelle St.

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Retail TouchPoints

FEBRUARY 20, 2023

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Actionable data can also help retailers with inventory management across all locations. DOOH solutions don’t require much space in a store or restaurant, but they can make a big impact.

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Retail TouchPoints

JUNE 30, 2022

The new analytics offering uses technology from Amazon’s Just Walk Out cashierless payment system and its Dash Cart smart shopping carts, so the service is only available at stores with one or both of those capabilities. Purchase behavior in stores also will be linked to online shopping activity.

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Retail TouchPoints

NOVEMBER 15, 2023

Augmented reality is set to make the brick-and-mortar experience more personalized, immersive and efficient for retailers and shoppers alike — transforming how we buy, pay and shop. It’s no secret that innovations in technology have largely been reserved for online shopping and ecommerce.

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Retail TouchPoints

APRIL 14, 2022

This new effort to protect Apple consumers’ data has been mostly lauded yet comes at the expense of, most notably, Facebook/Meta, which has relied on cross-app tracking to sell advertising to billions of consumers. Overall, IBA makes it difficult for advertisers to pinpoint one specific user, which ultimately protects consumers’ identity.

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Retail TouchPoints

SEPTEMBER 29, 2023

One of the most interesting things I learned was that in the 19 th and early 20 th centuries, some companies built what came to be known as “company towns,” owning not just the houses where their workers lived but the “Company Store” that they shopped at, as well as other essential services. and among the top marketplaces around the globe.

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Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. With lower price barriers to enter the market, digital advertisers proliferate. Data-driven advertising methods, such as predictive analytics and real-time optimization, unlock the ability to craft ads that are more likely to resonate with your audience.

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Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In More than 40 years on, the company now boasts eight locations across New York’s Hudson Valley region, with a ninth on the way. Healey, who started his career at General Motors.

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Retail Next

SEPTEMBER 5, 2019

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. If you’re in the retail industry, below are 10 tips for effective location-based mobile marketing. Use location tags.

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Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

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Retail Focus

DECEMBER 3, 2023

We may still be some way off robots doing our shopping for us Widespread benefits if used properly Jo Causon, chief executive of The Institute of Customer Service, the UK-facing independent professional membership body for customer service, is upbeat about the relationship between AI and retail.

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