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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

As a result of these new approaches, customers now expect a secure, seamless shopping experience whether they are shopping in-person or online. One of the most common complaints customers have is waiting too long in checkout lines. Identifying customers also can help retailers discreetly personalize their shopping experience.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils. Already at it in Singapore.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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Stimulating Impulse Purchases When the Thrill is Gone

Retail TouchPoints

Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. In fact, the recent economic strains brought on by inflation and record-high product prices have consumers looking less at those mouth-watering displays and shopping more heads down, focusing only on what they need.

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QuickChek Rolls Out Tiered Loyalty Program With Emphasis On Repeat Visits

Retail TouchPoints

QuickChek , a convenience store operator with 160 locations in New Jersey and New York, has launched the QuickChek Rewards loyalty program. At checkout, QuickChek Rewards members can scan the barcode within the app to earn perks on food and beverages. “We

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