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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils. Already at it in Singapore.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Retail TouchPoints

Claire’s growing presence in partner stores sits alongside its 2,750 owned stores worldwide, which include a store expansion in Europe and a next-gen Parisian location that showcases its partnership with fashion designer Nicola Formichetti and V Magazine.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

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How to Create Immersive Retail Experiences

Retail TouchPoints

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. Actionable data can also help retailers with inventory management across all locations. This type of setup may prevent customers from going to a brick-and-mortar store in the future due to time constraints.

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Supermarkets ‘blatantly disregarding’ HFSS rules

Retail Gazette

According to a report from the Obesity Health Alliance (OHA) and Food Active, a quarter of the 25 stores they had visited had put sweets, crisps, fizzy drinks or other “less healthy” items in parts of the shop that include near checkouts or on end-of-aisle displays. Click here to sign up to Retail Gazette‘s free daily email newsletter