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Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.
Retail TouchPoints
MAY 22, 2023
The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. If the consumer typically prefers VIP packages, the system will prioritize offering a VIP experience.
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Retail TouchPoints
FEBRUARY 3, 2021
Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others.
Retail TouchPoints
AUGUST 23, 2022
For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In
Retail TouchPoints
OCTOBER 3, 2022
Douang and his co-founders Josh Douang and Marie Yong knew there had to be a better way to manage the 24-hour grocery retail business without being on location around the clock. On top of that, there is audio employed in stores so managers are able to play attractive background music and create a more enjoyable shopping experience.
Retail TouchPoints
APRIL 13, 2021
5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Listen to the session on demand.
Retail Focus
SEPTEMBER 14, 2023
The research revealed that product recommendations from retailers customers already shopped with had overtaken content from traditional media channels, including TV, print and social, when it came to offering ‘trusted’ content. This logic extends into the store.
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