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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 297
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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. If the consumer typically prefers VIP packages, the system will prioritize offering a VIP experience.

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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

Instead, the company’s brand websites and apps link together an intricate network of geo-located retail partners. “We’re Our ultimate goal is to make it easy for you to [get the product you want], so a lot of what we do first and foremost is give you an indication as to where they’re located around the corner from you.”

Consumer 264
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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. They also have been looking for greater insight into how paid third-party channels such as TV advertising are driving first-party data acquisition. “A

Marketing 279
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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high.

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 261
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New ways of earning more consumer trust through advertising

Retail Focus

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.