From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis
Retail TouchPoints
JANUARY 22, 2024
And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships.
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