Retail Focus
SEPTEMBER 14, 2023
The research revealed that product recommendations from retailers customers already shopped with had overtaken content from traditional media channels, including TV, print and social, when it came to offering ‘trusted’ content. This logic extends into the store.
Retail TouchPoints
NOVEMBER 25, 2020
.” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google. The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery.
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Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.
Retail TouchPoints
FEBRUARY 3, 2021
Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others.
Retail TouchPoints
OCTOBER 3, 2022
Douang and his co-founders Josh Douang and Marie Yong knew there had to be a better way to manage the 24-hour grocery retail business without being on location around the clock. On top of that, there is audio employed in stores so managers are able to play attractive background music and create a more enjoyable shopping experience.
Retail TouchPoints
JUNE 23, 2022
Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.
Retail TouchPoints
MAY 22, 2023
However, solely behavior-based dynamic advertising won’t be enough for marketers to cut through ad blindness, with more optimized data-driven tactics driving the industry forward. For example, when a consumer is shopping on Ticketmaster, they will be presented with a carefully selected range of options during checkout.
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