Retail TouchPoints

OCTOBER 16, 2023

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Craft tailored quizzes for meaningful insights.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail Gazette

FEBRUARY 7, 2024

The jewellery maker said it intends to open a net total of between 225 to 275 additional concept stores and a net total of 175 and 225 Pandora-owned ‘shop-in-shop’ sites by 2026. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 110

Marketing Spend Consumer Planning Shopping 110

Retail TouchPoints

JANUARY 5, 2023

respondents said rising inflation had affected their shopping habits, which included actions such as shopping at discount stores and consolidating shopping trips to save costs. 61% of survey respondents said that they “always or often” look for coupons/coupon codes, discounts and cashback rewards when shopping online.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

SEPTEMBER 19, 2023

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. You don’t have to shop for them just in a two-week period,” she said.

Fashion 245

Fashion Marketing Spend Marketing Shopping 245

365 Retail

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

JULY 15, 2022

A willingness to break down institutional silos: The introduction of retail media changes not only customers’ shopping experience, but also shifts the dynamic of the traditional retail marketing ecosystem. This requires a shift in mindset and approach; and.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 251

Markdowns Fulfillment Shipping Marketing Spend 251

Inside Retail

FEBRUARY 1, 2024

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

Retail TouchPoints

JUNE 23, 2022

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.

Payment Services 304

Payment Services Checkout Drop-Shipping Customer Retention 304

Retail Next

NOVEMBER 21, 2019

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. It’s imperative you provide them with a seamless top-grade shopping experience in every case. 1. Pricing expectations.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64

Inside Retail

JANUARY 12, 2023

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail TouchPoints

FEBRUARY 3, 2021

Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. It is clear from the data, however, that a big proportion of the population is still massively concerned about offline shopping during this period.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

MAY 27, 2021

Rather than turning their online shops into digital department stores, most retailers are using marketplaces to expand the depth of their product offerings in a way that is seamless to their existing brand experience. Yahoo Shops is the next step in our commerce journey.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Inside Retail

AUGUST 28, 2023

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

MAY 22, 2023

However, solely behavior-based dynamic advertising won’t be enough for marketers to cut through ad blindness, with more optimized data-driven tactics driving the industry forward. For example, when a consumer is shopping on Ticketmaster, they will be presented with a carefully selected range of options during checkout.

Advertising 290

Advertising Marketing Consumer Payment Services 290

365 Retail

MAY 31, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

MAY 28, 2023

And while customers have continued to purchase from Ikea’s websites and storefronts, Hasler noted the most significant change in recent months has been an uplift in the number of customers shopping at its in-store restaurants. We’re also being flexible with our marketing spend and campaigns depending on where we need it.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Inside Retail

JUNE 14, 2022

Anything we can do to keep customers shopping with us for longer and get them shopping across more brands and more channels is enormously valuable for us, as it is for any business in a world where the cost of acquiring new customers keeps going up and up and up.”. That’s actually quite laborious for us to do today,” he said.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Retail TouchPoints

OCTOBER 3, 2022

In an interview with Retail TouchPoints , Douang and Jason Chiu, Professional Services Group Manager for Canada at Axis Communications , revealed how they worked together to develop a seamless, secure and human-centered cashierless grocery shopping experience. As Gen Z gets older, those consumers are going to control a bigger market spend.

Management 264

Management Inventory Management Location Shopping 264

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

MARCH 5, 2021

Key to our strategy is being consumer obsessed — building a direct relationship with our consumers, meeting them where they are shopping and engaging today, and pushing beyond to meet their evolving preferences well into the future,” said Bill Newlands, President and CEO of Constellation Brands in a statement announcing the acquisition.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Inside Retail

FEBRUARY 28, 2022

“We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. A focus on mobile.

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Inside Retail

NOVEMBER 21, 2021

During Covid, Hello Drinks experienced 400 per cent sales growth, and changes in customer shopping behaviour signalled an opportunity. The pandemic has had a positive effect on our business as we are seeing more customers shopping online for drinks,” Tucker said.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 263

Marketing Beauty and Health Advertising Consumer 263

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 Consumers follow influencers for more than just shopping advice — they look to them for motivation in their daily routines, their relationships and even their personal wellness,” said Jerutis in an interview with Retail TouchPoints.

Consumer 363

Consumer Marketing Promotions Management 363

Inside Retail

JUNE 27, 2021

While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year. “We A lot of people pulled back media spend,” Makejev told Inside Retail. When [our customer] came back she started shopping with us right away.”.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

365 Retail

MAY 27, 2022

The space Dr Esho MD will host in Flannels’ Liverpool store is a social media ready clinic with 4K live streaming screen which transmits to the shop floor, along with a bespoke Hydrafacial suite and Alma laser suite with the most advanced lasers and energy based machines available for Dr Esho’s loyal customers.

Boutique 138

Boutique Marketing Spend Accounting Fashion 138

Inside Retail

AUGUST 13, 2023

On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey. This trend is helping the retail media industry is building out a new category of marketing spend.” Key to the success of digital signage as a medium is analysis of customer behaviour.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

AUGUST 26, 2021

By maintaining its own representative panel – which is also used for market research, such as tracking market spend from transactional data – U Ask allows affordable trigger surveys after a purchase and gives brands the ability to elicit responses based on verified purchase behaviour without having to ask pre-qualifying questions.

Marketing Spend 130

Marketing Spend Fulfillment Marketing Consumer 130

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability.

Marketing 194

Marketing Payment Services Promotions Consumer 194

Mike Anthony

MAY 4, 2021

And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! Easy to shop? Building a cohesive shopper marketing mix is much more likely to deliver the desired change in shopping behavior.

Consumer 130

Consumer Marketing Spend Marketing Returns 130

Mike Anthony

MAY 4, 2021

And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! Easy to shop? Building a cohesive shopper marketing mix is much more likely to deliver the desired change in shopping behavior.

Consumer 130

Consumer Marketing Spend Marketing Returns 130