Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 279

Social Commerce Shopping Consumer Marketing 279

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. The majority of MyDeal’s customers shop on mobile, but only 11.6

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks. of all clicks.

Shopping 199

Shopping Merchant Services Accessories Drop-Shipping 199

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. These high-traffic shopping events don’t just present retailers with a chance to catapult profits. Craft tailored quizzes for meaningful insights.

Marketing 269

Marketing Consumer Shopping Customer Experience 269

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability.

Marketing 165

Marketing Payment Services Promotions Consumer 165

Retail Focus

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. respondents said rising inflation had affected their shopping habits, which included actions such as shopping at discount stores and consolidating shopping trips to save costs. Today’s Consumer Mindset.

Merchant Services 288

Merchant Services Promotions Consumer Discount Store 288

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 276

Advertising Marketing Spend Marketing Customer Experience 276

Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

Advertising 285

Advertising Marketing Consumer Payment Services 285

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 217

Merchant Services Drop-Shipping Shipping Payment Services 217

Retail TouchPoints

FEBRUARY 2, 2024

Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. At the end of the day, they’re going to shop where they have the best experience, they get the best price and they feel comfortable.

Payment Services 279

Payment Services Consumer Accounting Promotions 279

Retail Gazette

FEBRUARY 7, 2024

The jewellery maker said it intends to open a net total of between 225 to 275 additional concept stores and a net total of 175 and 225 Pandora-owned ‘shop-in-shop’ sites by 2026. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 111

Marketing Spend Consumer Planning Shopping 111

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. You don’t have to shop for them just in a two-week period,” she said.

Fashion 245

Fashion Marketing Spend Marketing Shopping 245

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Also, learn how to effectively target them with marketing campaigns.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 359

Consumer Marketing Promotions Management 359

365 Retail

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 193

Markdowns Fulfillment Shipping Marketing Spend 193

Inside Retail

JANUARY 12, 2023

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Inside Retail

AUGUST 28, 2023

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

MAY 28, 2023

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Retail TouchPoints

FEBRUARY 3, 2021

Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. It is clear from the data, however, that a big proportion of the population is still massively concerned about offline shopping during this period.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

SEPTEMBER 19, 2023

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

Customer Experience 255

Customer Experience Checkout Marketing Spend Consumer 255

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Wholesale 226

Wholesale Consumer Marketing Fashion 226

Retail Next

NOVEMBER 21, 2019

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. It’s imperative you provide them with a seamless top-grade shopping experience in every case. 3. Channel-specific marketing.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64

Retail TouchPoints

JUNE 23, 2022

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.

Payment Services 275

Payment Services Checkout Drop-Shipping Customer Retention 275

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

365 Retail

OCTOBER 24, 2022

Original research of over 100 senior marketing leaders in Wunderkind’s inaugural ‘CMO State of the Union’ Report found that 94% of retail CMOs regard the last two years as a critical turning point for marketers due to a combination of the pandemic, up-ended global supply chains, and a tumultuous economic environment.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

365 Retail

MAY 31, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Inside Retail

AUGUST 13, 2023

Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We We have been working with our customers on how we connect the store part of their retail media into their omnichannel marketing approach.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

MAY 27, 2021

Rather than turning their online shops into digital department stores, most retailers are using marketplaces to expand the depth of their product offerings in a way that is seamless to their existing brand experience. Yahoo Shops is the next step in our commerce journey.

Fulfillment 230

Fulfillment Advertising Shopping Department Stores 230

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: I love retail!

Department Stores 130

Department Stores Fashion Marketing Marketing Spend 130

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

AUGUST 26, 2021

FMCG brands engaging in market research tend to need factual information from real purchasers to yield insights useful to campaigns and product development – anything less is simply unusable. So it’s a better form of market research. A customer survey is only ever as good as its sample base. For more information, visit www.uask.io.

Marketing Spend 130

Marketing Spend Fulfillment Marketing Consumer 130

Retail TouchPoints

OCTOBER 3, 2022

In an interview with Retail TouchPoints , Douang and Jason Chiu, Professional Services Group Manager for Canada at Axis Communications , revealed how they worked together to develop a seamless, secure and human-centered cashierless grocery shopping experience. As Gen Z gets older, those consumers are going to control a bigger market spend.

Management 241

Management Inventory Management Location Shopping 241

Mike Anthony

MAY 4, 2021

Just get that activated in the market and we are away! And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! Why not’ addresses the biggest question in marketing. Easy to shop?

Consumer 130

Consumer Marketing Spend Marketing Returns 130