Remove Customer Experience Remove Marketing Remove Marketing Spend Remove Shopping
article thumbnail

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

article thumbnail

For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 283
article thumbnail

Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 241
article thumbnail

In-store customer experience – a top retail focus for 2021

I Vend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

article thumbnail

Warby Parker Boosts Revenue 12% in 2023, Plans 40 New Stores this Year

Retail TouchPoints

This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

Planning 272
article thumbnail

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. These high-traffic shopping events don’t just present retailers with a chance to catapult profits. Craft tailored quizzes for meaningful insights.

Marketing 273