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Bunnings tops rankings in customer experience excellence

Inside Retail

Bunnings is the retailer 2500 Australians surveyed by KPMG believe offers the most excellent customer experience. KPMG surveyed more than 20,000 people globally and over 2500 in Australia asking which brands deliver the best customer experience. The study found that customer perception of experience excellence fell 3.8

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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

In an era of fierce competition to attract consumers’ tightening budgets, customer experience has become the key edge retailers can deploy to stand above the competition. The best-in-class checkout tools can be used at permanent shops, pop-up stores, or events and staff can take payments with the confidence of 99.9

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. The best part about in-person shopping?

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Creating customer experiences that drive ROI

Inside Retail

In a landscape saturated with marketing messages vying for consumer attention, personalisation has emerged as a beacon guiding brands to foster deeper connections with their audience. Eighty per cent of e-commerce brands already use email marketing as a primary retention channel to build long-lasting customer relationships.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for.

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Nespresso UK enter on-the-go coffee market with new coffee shop: The Nespresso Bar

Retail Focus

Nespresso UK has entered the on-the-go coffee market with the launch of a new coffee shop concept titled ‘The Nespresso Bar’ at a location close to Liverpool Street station in central London. With 80% of coffee drinkers visiting a coffee shop at least once a week in the UK, and over 12.8

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.