Remove Customer Experience Remove Marketing Remove Point of Sale Remove Shopping
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Retailers can take advantage of these popular touch points to connect with and engage shoppers in three ways. The most effective way to strengthen the customer experience is to elicit feedback. Yet, since customers are often in a rush, it can be challenging to gather valuable feedback. Developing a feedback loop.

Checkout 217
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312
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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 248
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How to plan for more retail disruption and drive customer experience

Inside Retail

Whether responding to a transactional survey, sharing an experience in a group chat (or Zoom), leaving a public Google review, or streaming a live unboxing of your product on TikTok – customers are advocating for or detracting from your brand in new and countless ways. Customer journey disruption is here to stay.

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Strengthening Customer Loyalty in Today’s Market

Retail TouchPoints

Retailers can bring loyalty programs to the next level by adding proximity marketing based on in-store location throughout the journey. By combining individual customers’ locations with a detailed history of their purchases, retailers can push rewards or coupons when the product is in hands’ reach.

Marketing 221