Comparison Shopping Customer Experience Marketing Shopping 
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Offering Targeted Promotions That Show Customers you Care.
Inside Retail
SEPTEMBER 19, 2022
Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop. It started with Facebook Shop, which was launched in 2015. Asian model hasn’t soared in the West.
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Retail TouchPoints
JANUARY 4, 2023
Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.
Retail TouchPoints
MARCH 23, 2021
Digital companies are seeking to make online shopping more interactive and meaningful in a way that rises above one-dimensional ecommerce listings. How to Enhance Your Retail Company’s Digital Showrooming Experience. Many consumers are now doing most (or even all) of their shopping online. In-Store Shopping Solutions.
Retail TouchPoints
AUGUST 24, 2020
One of the more jaw-dropping retail statistics of the past few months is the more than 400% increase in Walmart shopping app downloads. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping. Gretchen Scheiman is Sr.
Retail TouchPoints
FEBRUARY 21, 2024
Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.
Retail TouchPoints
MAY 5, 2021
There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. Research from marketing services firm Material , conducted on behalf of Acertus, showed that while only 7% of those surveyed had actually bought a car online, 80% were open to the idea.
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