Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 228

Merchant Services Drop-Shipping Shipping Payment Services 228

Retail TouchPoints

FEBRUARY 2, 2024

Some see it as the next evolution of omnichannel, others as the technical underpinnings that make true omnichannel experiences possible. Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have.

Payment Services 291

Payment Services Consumer Accounting Promotions 291

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

APRIL 2, 2021

Rather than focusing on an omnichannel or multichannel approach, ‘modern CRM’ favors a channel-less approach, which may involve merging the online experience with the offline one, creating ultra-personalized shopping experiences, or bringing gamification and geolocation into the fold. The Road Ahead for Retail.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150

Retail TouchPoints

NOVEMBER 25, 2020

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 199

Markdowns Fulfillment Shipping Marketing Spend 199

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 287

Marketing Promotions Advertising Comparison Shopping 287

Retail TouchPoints

JULY 30, 2021

There are lots of reasons why drop-off rates are high in online sales, but there are three key trends that retailers need to consider now if they intend to stay relevant and improve their market share. Connect customer acquisition to customer experience workflows. Second, deliver a better customer experience (CX).

Marketing 279

Marketing Customer Experience Marketing Spend Returns 279

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Inside Retail

JUNE 14, 2022

Anything we can do to keep customers shopping with us for longer and get them shopping across more brands and more channels is enormously valuable for us, as it is for any business in a world where the cost of acquiring new customers keeps going up and up and up.”. Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Retail TouchPoints

FEBRUARY 3, 2021

Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. It is clear from the data, however, that a big proportion of the population is still massively concerned about offline shopping during this period.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Inside Retail

FEBRUARY 28, 2022

“We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. A focus on mobile.

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Inside Retail

NOVEMBER 21, 2021

Through testing, Hello Drinks found customers weren’t satisfied with this model and wanted a better customer experience. During Covid, Hello Drinks experienced 400 per cent sales growth, and changes in customer shopping behaviour signalled an opportunity.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 Consumers follow influencers for more than just shopping advice — they look to them for motivation in their daily routines, their relationships and even their personal wellness,” said Jerutis in an interview with Retail TouchPoints.

Consumer 361

Consumer Marketing Promotions Management 361

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 245

Marketing Beauty and Health Advertising Consumer 245

Wiser

MAY 26, 2020

But the best retailers know that to truly build a connection with customers, there has to be an organizational commitment to providing the best customer experience possible. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 143

Consumer Payment Services Fulfillment Advertising 143

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Richard Jones, Chief Revenue Officer at Wunderkind, commented: “CMOs are now at a crossroads.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40

I Vend

SEPTEMBER 16, 2022

The tools, techniques and technologies they applied to get through the crisis are just as pertinent now, as they re-focus on better customer experiences and more efficient retail store operations. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52

Shopper Motion

DECEMBER 19, 2022

This type of data includes information about a shopper’s online activity, such as the websites they visit, the products they search for, and the items they add to their online shopping cart. Retailers can use this data to understand a shopper’s interests and preferences and to target them with relevant marketing messages.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Retail Next

APRIL 1, 2021

Today, retailers and brands need to support their customers how, when and where they want to shop. It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Virtual shopping. They are in control.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40