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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. During this critical sales period, brands can leverage the increase in customer engagement to collect the data that’s needed to forge deeper, more meaningful customer relationships today. Amplify insights through targeted surveys.

Marketing 255
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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Basically, by collecting and analyzing shopper data , retailers can improve their marketing strategies. Furthermore, drive sales by targeting their marketing efforts to specific segments of their target market and creating personalized recommendations and offers for individual shoppers. Types of shopper data.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 136