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What Is Social Commerce and Why Should You Care About It?

Wiser

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. billion dollars.

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The four trends defining online retail in 2024

Inside Retail

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In More than 40 years on, the company now boasts eight locations across New York’s Hudson Valley region, with a ninth on the way. The Convergence of Car Sales and Social Commerce.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement. RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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How Claire’s New IP Universe Started in the Metaverse

Retail TouchPoints

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. They morph the physical and the digital world. I have a Gen Z child who lives her life going back and forth like crazy with technology and being present in the real world.

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Amplify Your Online Presence in Three Steps

Retail TouchPoints

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 Walking through a shop, feeling the clothes, trying them on and having that personal service is hard to replace.

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