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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable.

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The Quick Guide To Google Merchant Center Programs

Store Growers

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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The Ultimate Guide to Adding Products to Google Merchant Center

Store Growers

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Let’s see what they are.

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Three Prevalent Threats Against Online Shoppers In 2024

Retail Minded

Online shopping continues to grow as a significant part of modern commerce. The rise of online shopping has been advantageous but has also brought a host of challenges. The process of taking down spoofed websites can also take significant time, possibly up to months.

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How to Set Up Shipping in Google Merchant Center

Store Growers

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! Why You Need to Set Up Shipping in Google Merchant Center.