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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. Advertisers already using Amazon Ads will see available retailers in their Amazon Ads console or API integrations.

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for driving sales and enhancing consumer interactions. Data Collaboration Effective data collaboration also can drive a successful commerce media strategy.

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5 Key Traits of CTV Advertising Winners

Retail TouchPoints

Many of these consumers subscribe to ad-supported tiers, which are cheaper than their ad-free counterparts, but still provide the same high-value programming. Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising. Up to 79% of U.S.

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What makes in-store media more effective than online advertising

Tokinomo

Digital advertising dominates marketing strategies and thats no surprise. However in-store media remains a powerful tool for engaging consumers and driving sales. In this article, we are going to explore the advantages of in-store media over online advertising to see which one is the best approach for your brand.

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How the Rise of Streaming is Democratizing TV Advertising

Retail TouchPoints

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. In fact, U.S. But it’s totally new to a lot of these legacy TV publishers.

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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Developing successful consumer promotions for Gen Z requires a deep understanding of their preferences and behavior.

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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Retail TouchPoints

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

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