Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. How do you create experiences that spark consumer interest before they know they want (or need) your product?

Consumer 277

Consumer Drop-Shipping Fulfillment Shipping 277

Retail TouchPoints

MAY 5, 2025

The ways consumers discover products and develop loyalty to a brand has changed dramatically. Advertisers need to rethink the entire marketing funnel. Personalization is widely perceived as the foundation for attracting clear engagement from consumers, but too many brands view personalization too widely as opposed to literally.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

JANUARY 7, 2025

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Inside Retail

JUNE 12, 2025

Caravan and recreational vehicle manufacturer Jayco is facing court charges over making misleading representations while advertising certain models of its RVs in ‘off-road’ conditions. The ACCC cited Jayco’s website, social media profiles, brochures, and point-of-sale advertising, including trade shows, in its allegations. “We

Advertising 165

Advertising Point of Sale Consumer Promotions 165

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Consumers want to be part of an in-store experience that allows them a personalized, agile and enjoyable shopping experience in store.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

DECEMBER 18, 2024

These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming content. The partnership also will help Bell Media diversify its advertising offerings.

Advertising 255

Advertising Fashion Consumer Shopping 255

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

DECEMBER 6, 2024

Providing Access to First-Party Data With so much competition over the holidays, its essential for mid-market brands to reduce wasted ad spend by targeting consumers who are most likely to convert. consumers starting as early as June. RMNs provide access to high-converting audience segments through first-party data.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 278

Advertising Marketing Accounting Consumer 278

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

Advertising 278

Advertising Merchant Services Payment Services Planning 278

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 319

Advertising Promotions Consumer Marketing 319

Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 290

Advertising Marketing Shopping Returns 290

Inside Retail

MAY 20, 2025

Bedding retailer, Bedshed, has paid a fine of $39,600 after receiving two infringement notices from the Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations. This comes after the ACCC began closely investigating problematic advertising that targeted NDIS participants last November.

Advertising 245

Advertising Accessories Consumer 245

Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it. What car are we going to buy?

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

OCTOBER 14, 2024

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to leverage fandoms and community to connect with young shoppers. Combined, the two sites have more than 170 million monthly active users, primarily Gen Z females.

Advertising 278

Advertising Consumer Marketing Management 278

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

Payment Services 264

Payment Services Advertising Consumer Marketing 264

Inside Retail

JUNE 17, 2025

The Australian Competition & Consumer Commission (ACCC) alleged that the company’s practice of stating products would only be available at sale prices for a limited time was not actually implemented. This act of false advertising, acknowledged by the company, also relates to its subsidiary, Bettzeit Southeast Asia. “In

Promotions 243

Promotions Advertising Accessories Consumer 243

Retail TouchPoints

AUGUST 15, 2024

With gains in total revenue, ecommerce sales, membership rolls and the Walmart Connect advertising business, the retailer has raised its guidance for Q3 and full-year outlook. Walmart’s retail media network Walmart Connect also posted massive gains with advertising sales growing 30% in the U.S., billion for the quarter reflects a 4.8%

Advertising 264

Advertising Consumer Marketing 264

Retail Focus

MARCH 25, 2025

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

JULY 25, 2024

The Sam’s Club Member Access Platform (MAP) , the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their point of decision. At launch, several Sam’s Club MAP advertisers such as Unilever already plan to utilize Scan & Go ads.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

JANUARY 7, 2025

Through the integration, these brands will now feature non-endemic advertising across their sites and mobile apps. With a growing media network comprised of over 100 million annual transactions, we aim to maximize revenue opportunities for partners, increase conversion rates for advertisers and build more meaningful experiences for consumers.

Advertising 275

Advertising Customer Experience Consumer ATS 275

Retail TouchPoints

DECEMBER 19, 2024

The superior performance of commerce media inventory has propelled it into the fastest-growing advertising segment, with McKinsey predicting it will surpass $100 billion in revenue as soon as 2026. This presents both a challenge and an opportunity for commerce media programs.

Advertising 255

Advertising Marketing Consumer ATS 255

Retail TouchPoints

JUNE 18, 2025

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Here’s a rundown of some of the biggest advertising news from the week. No gimmicks. No slogans.”

Advertising 162

Advertising Beauty and Health Planning Consumer 162

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. RTP: Consumers are especially mindful of value this year.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In Influencer Red Flags For The Consumer: Beware of ‘Over-Sponsored’ content.

Consumer 246

Consumer Promotions Advertising Marketing 246

Retail TouchPoints

MARCH 27, 2025

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general twitchiness (as one strategist put it), consumers have gotten a bit hard to nail down lately. Here’s what some of the leading minds in retail say consumers need now. One thing is clear its not AI.

Consumer 147

Consumer Sporting Goods Advertising Fast Fashion 147

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Advertising 325

Advertising Marketing Finance Consumer 325

Retail TouchPoints

MAY 30, 2025

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this new reality. Employee-centric communications were relegated to the scrap heap of advertising. Authenticity in advertising is key to resonating with todays consumers.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

DECEMBER 5, 2024

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there.

Checkout 273

Checkout Advertising Consumer Shopping 273

Retail TouchPoints

JANUARY 21, 2025

The launch of WHSmith North America Media Network represents an exciting new chapter for WHSmith North America on our ongoing journey to create more exciting and engaging retail experiences for consumers in travel , said Toby Keir, CEO of WHSmith North America in a statement.

Planning 299

Planning Advertising Location Marketing 299

Inside Retail

MAY 5, 2025

Whether through influencer-led shopping events, interactive livestreams, or shoppable posts, brands can engage consumers in real time and reduce the friction between discovery and purchase. Screens are no longer just for advertising, theyre re-shaping the in-store experience and are an extension of digital shelf management.

Consumer 130

Consumer Social Commerce Management Promotions 130