Retail TouchPoints

APRIL 8, 2022

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

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Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

APRIL 21, 2021

The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% The wallets are expected to unseat credit cards as the preferred online payment method in the coming years, according to the FIS Global Payments Report 2021. share of ecommerce payments. of ecommerce spend.

Merchant Services 299

Merchant Services Payment Services Checkout Accounting 299

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

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Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

NOVEMBER 12, 2023

Aidge, with its array of more than 15 application programming interfaces (APIs), offers promising avenues for enhancing business performance, particularly in areas like content localisation, customer service, and marketing. SMEs require teams across different disciplines, including design, finance, customer service, and compliance.

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Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

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Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

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Retail TouchPoints

OCTOBER 7, 2022

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Then the merchant takes over for fulfillment, logistics and so on.”.

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Retail TouchPoints

JULY 18, 2022

But audio isn’t going to stay at the office, when there’s a $20 trillion consumer market that’s perpetually game for new things. Podcasts today get a sizable chunk of the news organizations budget (think of them as their direct-to-consumer play), as well as the brand marketer’s. largely due to the pandemic. More Audio than Ever Before.

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Merchant Services Customer Experience Advertising Consumer 306

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

SEPTEMBER 16, 2021

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. There’s no time to waste, because consumers are already there. earning $26.97

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Retail TouchPoints

JUNE 17, 2022

Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable. The results of their work together speak volumes about the potential for digital commerce efforts driven by an understanding of today’s consumer.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Retail Minded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. Investment behind the ‘buy button’ into retail operations (26%) and online payments (24%) also score highly on merchants’ wish lists. Customer service (28%).

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Merchant Services Payment Services Inventory Management Wholesale 83

Inside Retail

JULY 11, 2022

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. It is visible and widely accessible to consumers in all areas.”.

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Merchant Services Payment Services Advertising Accounting 130

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Both of these models are done in a way that protects consumer data and privacy. We are also seeing healthy ads businesses develop in online travel, home services, digital goods and used goods.

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Advertising Merchant Services Apparel Marketing 305

A1 Retail

JUNE 15, 2021

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

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Comparison Shopping Payment Services Merchant Services Shopping 80

A1 Retail

NOVEMBER 27, 2023

Mollie data reveals record Black Friday week online spending with European consumers checking out larger basket sizes Mollie , one of the fastest growing financial service providers in Europe, has revealed that merchants saw a 7.3 percent increase in sales during Black Friday week 2023 with larger basket values (+8.7

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Merchant Services Payment Services Checkout Fashion 59

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.

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Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. However, retailers’ approaches can vary significantly depending on their goals, product and service offerings, as well as their employees’ behaviors and preferences.

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Advertising Store Operations Merchant Services Wholesale 264

Retail TouchPoints

DECEMBER 6, 2023

The competition to attract sellers has reached a boiling point, and it couldn’t come at a better time for these merchants, which for years have struggled with the rising cost of doing business on the main U.S. There’s fulfillment costs and advertising costs. marketplaces. Sellers are looking elsewhere for profitability.”

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Merchant Services Wholesale Fulfillment Advertising 278

Retail Minded

APRIL 18, 2024

Consumers, in particular, are becoming targets of cyber attacks. These links can be found in many other places as well, such as on impersonated social media accounts or fake job advertisements and malicious ads displayed on legitimate websites. Data from Forbes Advisor shows that global retail e-commerce sales will hit $6.3

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Merchant Services Payment Services Accounting Advertising 52

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52

Retail TouchPoints

AUGUST 16, 2023

More of those people, for the first time, are getting access to digital media, and the first thing they’re consuming is small-screen, livestreamed content on social media. consumer has much more trust and much higher expectations of premium content. That’s not a problem that exists as much in the United States.

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Advertising Merchant Services Shopping Consumer 246

Retail TouchPoints

DECEMBER 19, 2022

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Consumers are left disappointed, feeling cheated and let down. The merchant-consumer relationship is built on trust.

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Merchant Services Payment Services Drop-Shipping Shipping 162

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

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Merchant Services Advertising Apparel Planning 316

Retail TouchPoints

SEPTEMBER 5, 2023

What were your biggest goals going into writing the book, and how did your approach evolve as you embarked on the writing process? I think there’s a lot of rapid improvement going on in areas like their advertising and logistics businesses, but they’ve also experienced some major challenges in recent years. 8 division ?

Merchant Services 289

Merchant Services Fulfillment Advertising Accounting 289

Inside Retail

FEBRUARY 1, 2024

AWS CEO Andy Jassy in a statement touted the unit’s “continued long-term focus on customers and feature delivery,” citing efforts to incorporate generative AI into many of its services. He said that virtually every consumer business Amazon operated already had or would have generative AI offerings.

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Merchant Services Fulfillment Advertising Shipping 264

Retail TouchPoints

SEPTEMBER 8, 2021

Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. For smaller brands, Shopify has been a major driving force for enabling them to go direct to consumers easily, with some economies of scale. behind Amazon.

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Merchant Services Payment Services Fulfillment Shipping 262

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

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Merchant Services Promotions Consumer Discount Store 290

Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Let’s see what they are.

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Merchant Services Accounting Advertising Promotions 36

Retail TouchPoints

OCTOBER 4, 2021

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Let the countdown begin….

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Merchant Services Payment Services Fulfillment Promotions 321

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m. 17 from 12 to 12:30 p.m.

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Merchant Services Payment Services Consumer Beauty and Health 342

Retail TouchPoints

MARCH 17, 2023

The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Reintroducing NFTs for Retail Selling digital products to consumers is not new. Advertisers have been buying digital products from Facebook and Google for years.

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Merchant Services Consumer Accessories Advertising 312

Retail TouchPoints

FEBRUARY 21, 2023

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. Much of it appears to be funneling into TikTok and Amazon.

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Social Commerce Advertising Merchant Services Shopping 246

Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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Merchant Services Promotions Accounting Shipping 36

365 Retail

AUGUST 10, 2021

Klarna , the global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising guidelines.

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Consumer Merchant Services Advertising Payment Services 63