Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 263

Grocer Advertising Promotions Point of Sale 263

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. With the growth of Retail Media networks, this is becoming more and more accessible for brands. www.catalinamarketing.co.uk .

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

Marketing 297

Marketing Advertising Retail Marketing Consumer 297

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 264

Consumer Marketing Retail Marketing Advertising 264

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Wholesale 263

Wholesale Consumer Marketing Advertising 263

Retail Bound

APRIL 23, 2024

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Financial terms of the deal were not disclosed.

Advertising 271

Advertising Accounting Marketing Retail Marketing 271

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. We need more scale.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Tokinomo

OCTOBER 10, 2023

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on the convergence of physical and digital retail environments.

Advertising 216

Advertising Marketing Consumer ATS 216

Retail Minded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Second, a larger increase in the need for personalized advertising. It’s like offering everyone the perfect glass slipper instead of one-size-fits-all.

Accounting 264

Accounting Finance Marketing Consumer 264

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 297

Marketing Promotions Advertising Comparison Shopping 297

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

Shopping 277

Shopping Specialty Retailers Consumer Department Stores 277

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

Advertising 279

Advertising Consumer Shopping Marketing 279

Tokinomo

FEBRUARY 14, 2023

In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the confusion caused by the use of Roman numerals in the advertising of big games. The food company is pointing out that "LVII represents 57" and encouraging consumers to cast their vote against the use of Roman numerals for a chance to win a rare ketchup bottle.

Grocer 203

Grocer Advertising Consumer Retail Marketing 203

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

Marketing 264

Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 289

Advertising Marketing Spend Marketing Customer Experience 289

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 263

Advertising Marketing Consumer Returns 263

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. billion in 2022 to US$79.05 billion in 2020.

Location 130

Location Retail Marketing Marketing Accessories 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. But as Cyber Monday has slowly expanded to encompass an entire Cyber Week, it is now possible to let consumers have their football and shop too.

Shopping 289

Shopping Advertising Consumer Accounting 289

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. Now, technologies like AI can manage those processes more quickly than ever before, and even support marketers as a creative partner in the stages of ideation.

Marketing 264

Marketing Advertising Management Consumer 264

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Retailers are also now tasked with turning temporary store hacks into longer-term standards.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. Bathroom brand Delta , GE Appliances , GE Lighting and Electrolux are among the first brands to benefit from the new partnership.

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

Advertising 147

Advertising Shopping Promotions Checkout 147

Inside Retail

AUGUST 23, 2022

“Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

Fashion 130

Fashion Advertising Promotions Marketing 130

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. This can be costly and time consuming.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 278

Kiosk Outdoor Checkout Marketing 278

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

Marketing 178

Marketing Advertising Consumer Planning 178