Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail Minded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The true power of retail media comes in connecting retail data with other channels though, including stores and third-party platforms like social media and connected TV.

Advertising 193

Advertising Promotions Retail Marketing Marketing 193

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate. Different mindsets.

Fashion 130

Fashion Advertising Promotions Marketing 130

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. But as Cyber Monday has slowly expanded to encompass an entire Cyber Week, it is now possible to let consumers have their football and shop too.

Shopping 263

Shopping Advertising Consumer Accounting 263

Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

Advertising 147

Advertising Shopping Promotions Checkout 147

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

Kiosk 247

Kiosk Outdoor Checkout Marketing 247

365 Retail

APRIL 2, 2024

Tokinomo has seen firsthand that innovative promotional strategies can greatly increase sales and create unmatched customer loyalty. Redefining Private Labels The evolution of private label brands from basic, economical options to key players in the retail market is a reflection of creativity and strategic marketing.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

365 Retail

JULY 18, 2023

“Overstocking began last year due to misconceptions around consumer demand for products, with little foresight into how the current cost of living crisis would shake the retail industry. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. LIAs promote available products that shoppers can receive via curbside store pickup.

Marketing 191

Marketing Beauty and Health Sporting Goods Advertising 191

A1 Retail

SEPTEMBER 24, 2021

Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io

Advertising 254

Advertising Social Commerce Consumer Marketing 254

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

Advertising 76

Advertising Visual Merchandising Kiosk Location 76

Rangeme

AUGUST 12, 2022

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

365 Retail

DECEMBER 21, 2022

Once again, we find ourselves amidst the festive season, with retail spaces battling it out for all-important consumer attention. In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey.

Promotions 73

Promotions Outdoor Fulfillment Advertising 73

CJ Retail Solutions

APRIL 28, 2022

By analysing longitudinal data, business owners and managers can prove what does and doesn’t work to make informed decisions or adjustments to their retail strategy. . Retailers and fast-moving consumer goods (FMCG) brands spend huge amounts of time and money designing, planning, executing and evaluating in-store activity.

Promotions 52

Promotions Advertising Management Planning 52

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Because, as it turns out, attracting attention and promoting recall are what art does best.

Consumer 52

Consumer Customer Experience Promotions Advertising 52

Shopper Intelligence

APRIL 30, 2021

Category” is one of those few parts of consumer goods life where it’s our job to bridge the divides, bring people together and align different objectives. Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. They can be time-consuming and costly. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. This can help retailers understand how their campaigns are driving traffic.

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Video marketing is a powerful tool. Integrate Across all Channels.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Shopper Intelligence

MAY 26, 2022

We can “advertise” on the route a shopper takes from entrance to our category. It’s our task as the shopper marketer to map out what we expect the shopper to do, and activate accordingly. But seeing our marketing, you bought Z instead – because you now thought it would deliver Y better today.

Marketing 52

Marketing Supermarket Returns Planning 52

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. 77% wanted coupons and vouchers etc while 62% said they would be loyal to retailers who offer promotions.

Promotions 52

Promotions Consumer Management Advertising 52

Retalon

SEPTEMBER 3, 2021

Simply put, a bubble is an economic phenomenon where the price of a particular asset (commodity, real estate, financial stock, or even the entire market) exceeds the actual value by a large margin. This market distortion can happen for any number of reasons, including bad policy, consumer hype, and risky institutional behavior.

Location 41

Location Consumer Fulfillment Shopping 41

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. Or ask a customer for their email address, or deliver a promotion? View the session on demand.

Point of Sale 271

Point of Sale Checkout Consumer Promotions 271

Retalon

SEPTEMBER 11, 2020

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame. Demand Forecasting Methodologies.

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail TouchPoints

MARCH 23, 2023

Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision. Additionally, content should be optimized for readability.

Marketing 272

Marketing Promotions Jewelry Management 272

Retail TouchPoints

FEBRUARY 7, 2022

Many retailers are scrambling for new data sources, and some big players are even creating their own solutions, the most recent being Walmart’s new demand-side platform Walmart DSP , which allows advertisers to leverage its customer data. Now it’s time to focus on service in order to engage consumers. The keys to success?

Advertising 231

Advertising Checkout Consumer Marketing 231

Medallion Retail

FEBRUARY 1, 2021

The post QR Code Marketing: Why This Touchless Trend Feels Right appeared first on Medallion Retail. If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced.

Marketing 52

Marketing Advertising Promotions Consumer 52

Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. As it stands, the United Kingdom is the leading holiday retail spender in Europe. . Retail marketers should now be getting their contacts list in order.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52